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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Walkers team up with UK sandwich shops to create #CrispIN menu

By Georgie Moreton

The shops are part of the latest instalment of the #CrispIN #CrispOUT campaign

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Fuel Your Imagination

Cesar launches workplace grant to create dog-friendly offices

By Georgie Moreton

The new campaign created with the help of BBDO New York strives to create a more dog friendly world

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Thought Leadership

Does awards culture perpetuate the myth of a frictionless creative process?

By Georgie Moreton

Is it time that the industry gets more honest about what it takes to create genre-defining work?

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Thought Leadership

When the male lens is the default you get default ideas

By Georgie Moreton

The Gerety Awards UK Jury panel share the importance of widening the lens and seeing things differently to drive more impactful creative work

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Trend

IPA data reveals the harrowing impact of the cost-of-living crisis

By Georgie Moreton

The cost of living crisis is having both long and short term impacts on the lives of consumers

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Fuel Your Imagination

Michael Kors immersive window experience serves up a slice of summer

By Georgie Moreton

The campaign transforms La Rinascente windows in Milan to transport passersby to the Capri sunset.

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Hot Pick

16th Century Life Expectancy calls to end misinformation around Trans People

By Georgie Moreton

The campaign from McCann London for UK Black Pride exposes the dangers of misinformation and its ability to fuel hate

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Voices

Creatives for Climate to take over La Croisette at Cannes Lions

By Georgie Moreton

‘Secret agents of change’ will be taking over La Croisette to tackle greenwashing at the source

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Fuel Your Imagination

Free the Birds creates fragrance for creativity

By Georgie Moreton

The limited-edition room fragrance aims to inspire creative thinking and all profits will be donated to Create.

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Fuel Your Imagination

Brompton campaign highlights bike’s magic mechanism

By Georgie Moreton

The campaign from ScienceMagic showcases the magic of unfolding a Brompton bike.

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Fuel Your Imagination

Paramount Pictures stages Optimus Prime BFI IMAX 3D take over

By Georgie Moreton

Ocean Outdoor DeepScreen 3D technology the visual brings the Transformers world to life

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Fuel Your Imagination

Wild Africa Fund brings to life the threat of illegal poaching

By Georgie Moreton

The campaign, created by Grey London, highlights the threat of poaching to endangered species.

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Voices

UK Black Pride exposes the dangers of misinformation about Trans people

By Georgie Moreton

16th Century Life Expectancy highlights Trans people’s ongoing struggles and asks for improved rights to healthcare.

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Hot Pick

Disney+ teams with Uber Eats for Ant-Man pop up

By Georgie Moreton

The shrunk-down diner from Mother London brings a tiny slice of joy straight to audiences' homes.

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Fuel Your Imagination

Back Market launches campaign to promote sustainable phone shopping

By Georgie Moreton

The campaign makes light of audiences' amateur photography skills to encourage consumers to think before buying new products

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