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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Legoland calls upon creative heroes to launch new Galacticoaster

By Georgie Moreton

The campaign brings to life the power of play and celebrates creativity.

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Hot Pick

Greenpeace aims to inspire will donations with a legacy of protest

By Georgie Moreton

The ‘We Won’t Rest in Peace’ campaign treats death as a final act of defiance.

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Trend

Canva appoints The GC as creative director

By Georgie Moreton

The mockumentary-style campaign starring Gemma Collins is designed to showcase Canva’s simple design tools.

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Fuel Your Imagination

Fosters launches ‘Love You Cans’ to connect mates

By Georgie Moreton

The sweary cans celebrate crude nicknames and the unconventional British language of love.

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Fuel Your Imagination

Cointreau marks Margarita Week with experiential push

By Georgie Moreton

For one week only, guests were invited inside the House of Cointreau in the Loire Valley.

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Trend

Hargreaves Lansdown celebrates British heritage

By Georgie Moreton

The campaign charts four decades of change to instill confidence in Brits to invest.

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Trend

Nest taps Coach Trip’s Brendan Sheerin for pension-themed mini-series

By Georgie Moreton

The ‘Everyday Investors’ social-first film series riffs on nostalgia to increase understanding of pensions.

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Trend

The Salvation Army launches digital thrift store on Roblox

By Georgie Moreton

The experiential campaign seeks to connect the charity with Gen Alpha and Gen Z gamers.

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Fuel Your Imagination

Experian gamifies financial literacy with Credit Quest experience

By Georgie Moreton

The immersive financial experience combined live gameplay with learning and opportunities to win prizes to educate students.

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Hot Pick

NCSC and M+C Saatchi take to the moon to avoid cyber criminals

By Georgie Moreton

The new campaign shows the extreme lengths businesses go to escape hackers.

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Trend

Ad Net Zero young leaders launch sustainability guide

By Georgie Moreton

The open source recommendations are designed to encourage better climate literacy and facilitate sustainable business practices.

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Fuel Your Imagination

Residents of Dull enjoy Vienna

By Georgie Moreton

The Vienna Tourist Board invited the Scottish village to use their expert knowledge to judge whether Vienna is dull.

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Fuel Your Imagination

Pepsi and Thursday shun gestures for sweetness for Valentine’s Day

By Georgie Moreton

The brands have teamed up to help Gen-Z daters connect over small and sweet gestures.

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Interviews

‘It's very easy to mistake the unknown for niche’

By Georgie Moreton

Sabrina Ratih, Chief Operating Officer at G2 on the ever-expanding esports ecosystem and why now is the time for brands to get involved.

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Thought Leadership

Lead 2026: The fundamentals of trust

By Georgie Moreton

At this year's flagship event from the Advertising Association, IPA, and ISBA, industry leaders were focused on rebuilding trust.

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