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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

Absolut Tabasco launches volcanic campaign from Wieden+Kennedy

By Georgie Moreton

The striking campaign heats things up to celebrate Absolut Vodka and Tabasco’s latest spicy innovation.

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Trend

Tourism Ireland campaign captures the nation’s spirit of generosity

By Georgie Moreton

The heartwarming spot, created by Grey London, showcases the country’s landscapes and its people.

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Fuel Your Imagination

Specsavers renews Emmerdale sponsorship with fresh idents

By Georgie Moreton

The mini soap idents feature fan favourites, fresh storylines and new visual and hearing mishaps.

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Fuel Your Imagination

AXA UK shines a light on the hidden language of financial abuse

By Georgie Moreton

The impactful campaign created by Leo UK, underlines the severity of financial control.

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Fuel Your Imagination

O Boticário launches fragrance with footballing icons

By Georgie Moreton

The campaign, created by AlmapBBDO, enlists two former rivals, Kaká and Fábio Cannavaro.

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Hot Pick

British Heart Foundation’s red benches are a symbol of hope

By Georgie Moreton

The campaign, from Saatchi & Saatchi, celebrates the charity’s 65th anniversary with a story of success.

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Thought Leadership

New Year, New Intentions: How the industry is approaching 2026

By Georgie Moreton

BITE’s round-up of New Year’s resolutions span breaking bad habits, going back to basics, finding new ways to be creative and harnessing the power of AI.

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Trend

Columbia brings a taste of the outdoors to the Super Bowl

By Georgie Moreton

The sportswear brand has collaborated with Breakside Brewery on ‘Nature Calls’, a bear poop beer.

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Trend

UK Ad Spend to exceed £50bn in 2026

By Georgie Moreton

Latest data from AA/WARC shows steady growth in ad spend and predicts that 2026 will see new highs.

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Fuel Your Imagination

Budweiser India celebrates sports fans in cricket world cup campaign

By Georgie Moreton

The brand is partnering with ICC ahead of the Men’s T20 World Cup.

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Trend

Sir Mo Farah partners with Buxton and Mind

By Georgie Moreton

The campaign sees the sporting legend urge the nation to do more to improve their physical and mental health.

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Fuel Your Imagination

Mini and Paul Smith partner with Jung von Matt on design-led campaign

By Georgie Moreton

The campaign brings audiences into designer Paul Smith’s creative world.

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Hot Pick

FCA and M+C Saatchi enlist seal to slap sense into consumers

By Georgie Moreton

The absurdist campaign helps to keep consumers' finances safe.

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Trend

Cheez-It taps Jason Manford for comedy campaign

By Georgie Moreton

The campaign uses humour to drive connection and attract new customers.

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Thought Leadership

How can marketing leaders address transformation fatigue?

By Georgie Moreton

In an industry obsessed with the new and the next we asked industry leaders to have their say on the change burnout.

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