BITE Focus
We are not “all in it together”
By Izzy Ashton
Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.
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Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
More from Izzy Ashton
BITE Focus
Love under lockdown: How eharmony and The Specialist Works brought virtual matchmaking to the masses
By Izzy Ashton
A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.
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Hot Pick
Truant’s short film reminds us we’ve been given a second chance
By Izzy Ashton
Ultimately, the film’s message is one of hope; hope for a future that each person has the choice to shape differently.
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Fuel Your Imagination
Tap to Clap creates a tool for those who have difficulty clapping to celebrate key workers
By Izzy Ashton
This initiative is another brilliant example of creativity under constraint providing a seemingly simple but vital tool for a community who may otherwise have been able to make their voices heard.
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BITE Focus
WACL Gather 2020: Go Further Together
By Izzy Ashton
Syl Saller CBE, outgoing CMO of Diageo and Camilla Harrisson, CEO of Anomaly, discussed the importance of psychological safety at work as WACL Gather went virtual.
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Hot Pick
Cancer doesn’t stop because we’re all at home, reminds Ovarian Cancer Action
By Izzy Ashton
This work is a compelling reminder of the power of creativity to shift the narrative and change consumer behaviour for the better.
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Hot Pick
Maltesers celebrates the little things still making us laugh
By Izzy Ashton
The brand’s most recent campaign from AMV BBDO celebrates the moments that make women laugh in spite of the challenges they are facing under lockdown.
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Interviews
“I feel like there could be the beginnings of a really great creative renaissance”
By Izzy Ashton
Laura Jordan Bambach has recently taken over one of the most high-profile roles in UK advertising. The CCO of Grey London makes the case for the power of creativity.
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Hot Pick
Papier sends love through the post under lockdown
By Izzy Ashton
Papier’s first TV ad wants to remind people of the power of putting pen to paper, particularly during a time when we are all experiencing a degree of screen fatigue.
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Fuel Your Imagination
Meditations for adland
By Izzy Ashton
In theory some of us should have more ‘free’ time under lockdown; yet in truth many of us feel overloaded or overwhelmed.
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Hot Pick
Let’s not go back to normal, pledges Durex
By Izzy Ashton
From shaming women who carry condoms, to the one million preventable STIs that occur every day, Durex sees this time as an opportunity to reset sexual norms.
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Hot Pick
Waterwipes tells new parents, you’re not alone
By Izzy Ashton
‘The Early Days Club’ offers new parents a place to go to find community, expert advice but, perhaps most importantly at the moment, a vital point of connection.
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Hot Pick
KFC tells fans, we’ll take it from here
By Izzy Ashton
This tongue-in-cheek campaign from Mother London acknowledges KFC’s fans whilst simultaneously highlighting that they can now get the real thing.
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Interviews
Amy Williams, Founder, Good-Loop
By Izzy Ashton
The founder of the ethical advertising platform Good-Loop is a trailblazer for a new era of conscious consumption.
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Interviews
Myles Hopper, Founder, Mindful Chef
By Izzy Ashton
The rise of the Mindful Chef brand is a compelling tale of the opportunity for direct to consumer brands to capitalise on the appetite of experience-hungry consumers.
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