Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
The importance of championing this next generation of creative minds is not to be disputed, but it has perhaps never been more vital to offer support to those just starting out.
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By Izzy Ashton
With the travel sector arguably one of the hardest hit by the crisis, Tourism Ireland offers a promise for future travellers, that this too shall pass.
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By Izzy Ashton
In light of the current and ongoing lockdown, HUN Wine has successfully pivoted their messaging, and their choice of media.
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By Izzy Ashton
The Two Metres Project is an exercise in storytelling under lockdown and a tale of creativity amidst constraint.
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By Izzy Ashton
While adults try to figure out what happens next, it is Generation Alpha who may find that this experience defines their lives, both in the immediate and more long-term future, as new research from Beano Brain explores.
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By Izzy Ashton
‘Ready for Sport’ looks ahead to when sport isn’t being done from your living room but rather played on pitches, courts and tracks around the world.
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By Izzy Ashton
As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.
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By Izzy Ashton
As part of the community spirit being fostered under lockdown, Sky Media is encouraging people to highlight SME businesses in their local area that could use support during this time
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By Izzy Ashton
They say that in times of crisis, a little bit of humour can often go a long way, to both brighten the spirits and help us feel connected.
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By Izzy Ashton
Serious Tissues decided to pull their launch date forward to support the cause that needs funds most right now, demonstrating that a brilliant creative idea can often be just an impactful when translated for an alternative cause.
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By Izzy Ashton
As difficult decisions surrounding furloughing and redundancies are made across every industry, British Summer Fruits has pivoted its latest recruitment campaign to encourage people to pick fruit over the coming summer.
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By Izzy Ashton
BITE’s guide to the best agency advice for navigating the Coronavirus crisis.
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By Izzy Ashton
A group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown.
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By Izzy Ashton
With the current period of uncertainty we’re experiencing placing an increased stress on people’s mental health, CALM demonstrates both the power of social media in connecting us but also how a little comedy can go a long way.
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By Izzy Ashton
Alongside individuals and communities coming together to support one another, charities like Age UK are essential in providing necessary, experienced help and assistance to those who need it most.
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