Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
From the way we shop to the way we eat and travel, there has been a distinct attempt at more sustainable business and consumerism in the last few years.
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By Izzy Ashton
Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.
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By Izzy Ashton
It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.
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By Izzy Ashton
Creativebrief partnered with Get Sh*t Done for an international virtual event that explored the new world of work, offering practical advice and support in how to navigate this new normal.
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By Izzy Ashton
At a time when we are all starved of human contact, the Secret Cinema shared experience needs both protecting and promoting.
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By Izzy Ashton
In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.
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By Izzy Ashton
Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.
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By Izzy Ashton
Each petition will go live just after the 8pm clap every Thursday evening, a reminder that the NHS need both our applause and our support on an ongoing basis; this can’t just be a one-time action.
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By Izzy Ashton
As the UK looks ahead to a more sustained period of remote working, Lucy Button, Head of Marketing at BioBeats shares some insight into how individuals and businesses can best support mental wellbeing while doing so.
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By Izzy Ashton
When a clean phone is a health and safety issue for each and every one of us, it is a fact we cannot afford to ignore.
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By Izzy Ashton
ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.
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By Izzy Ashton
While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.
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By Izzy Ashton
To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.
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By Izzy Ashton
A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.
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By Izzy Ashton
As ITV's ongoing campaign demonstrates, there is power in talking, in sharing how you feel, and in a media channel using their resources to promote a powerful message.
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