Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.
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By Izzy Ashton
Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.
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By Izzy Ashton
The Illegal Blood Bank is a marker of how far we still have to go when it comes to overturning historic discriminatory laws and legislation against different communities.
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By Izzy Ashton
As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.
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By Izzy Ashton
‘Tuesday’ from Havas London aims to capture the unique nature of the job, how no two days or even moments are the same.
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By Izzy Ashton
When things aren’t going to plan, it’s the past we often turn to for reassurance; a fact that has meant in times of uncertainty, nostalgia in marketing and product branding often comes to the fore.
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By Izzy Ashton
As the saying goes, actions speak louder than words. In NatWest’s case, they aren’t just talking about how they believe in female-led businesses; they are developing schemes to actually help them.
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By Izzy Ashton
At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.
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By Izzy Ashton
Deliveroo's first Christmas campaign pays tribute to the 20,000 midwives working across the country throughout the festive season to deliver the most precious of cargos.
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By Izzy Ashton
The original 'Brexit bus' was acutely damaging for trust in the advertising industry, so it was only a matter of time before the infamous episode became an ad in itself.
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By Izzy Ashton
To reach young people where they were already operating online and encourage them to register to vote, Spotify partnered with Digitas UK to create ‘It’s Our Time’, a 'track-like' ad that becomes part of your playlist.
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By Izzy Ashton
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
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By Izzy Ashton
While outlining the nature of each shade, Shutterstock also detailed the impact each can have for marketers, forecasting their potential use for the year to come.
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By Izzy Ashton
Secret Santa appeals to the generosity of spirit many people experience at this time of year, capturing people’s imaginations and delivering festive cheer.
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By Izzy Ashton
In the midst of Christmas consumption chaos, luxury repair brand The Restory are encouraging people to rethink pre-loved wardrobe items and channel more sustainable shopping habits.
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