Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
One of the main causes of stress and discomfort at this time of year is around the pressure to have the ‘perfect’ Christmas. CALM & Twitter want to get people talking about the realities that surround the festive season.
Read more
By Izzy Ashton
Technology can act as a solution to issues people with visual impairments face when it comes to access to information.
Read more
By Izzy Ashton
While there are still concerns about the impact that flexible working might have on business, a panel of industry experts at Management Today’s Inspiring Women in Business Conference 2019 examined a different way of working.
Read more
By Izzy Ashton
Pyjamas are the backbone of festive days, a reality that M&S have chosen to highlight in their latest spot, ‘Go Pyjamas’.
Read more
By Izzy Ashton
Experiential marketing affords online-only brands such as Glossier the ability to forge more emotional relationships with consumers.
Read more
By Izzy Ashton
Token Man, Utopia, HeANDShe and The Hobbs Consultancy collaborated on an event to explore what masculinity means in business today.
Read more
By Izzy Ashton
It is a fact that in times of turbulence or economic and emotional uncertainty, we look to nostalgia to solve our problems or simply to seek comfort or reassurance.
Read more
By Izzy Ashton
“We want to have a voice.” Rachel Smy explores Ogilvy’s commitment to lessening the effect the agency’s business has on the environment while highlighting industry initiatives making a real difference.
Read more
By Izzy Ashton
On average, Dogs Trust receives one call every six minutes from people wanting to give up their dog. The charity's famous slogan is one that we are all familiar with and yet the statistics reveal that the problem still persists.
Read more
By Izzy Ashton
The reality of the climate crisis is unavoidable. But what if the images we saw were not simply of the devastation taking place but also offered some optimistic ideas of how we can bring about change.
Read more
By Izzy Ashton
As the climate crisis rises up the consumer and business agenda, innocent’s sustainability guru proves the power of first-mover advantage.
Read more
By Izzy Ashton
NABS inaugural WellFest was the first-ever conference dedicated to workplace wellbeing for the advertising, media and marketing industries, examining mental health, leading honestly from the top and how to bring your whole self to work.
Read more
By Izzy Ashton
While many ads champion the history of Christmas or the joyful festive spirit that is so pervasive in brand messaging at this time of year, IKEA’s campaign is a refreshing moment of humour.
Read more
By Izzy Ashton
With a ban on plastic straws coming into effect in 2020, Manifest worked with Raws to introduce a sustainable, bio-degradable alternative.
Read more
By Izzy Ashton
According to Tate Britain, every child should be given the opportunity to express their artistic side, to explore their creativity, a belief at the heart of Steve McQueen’s latest project Year 3.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in