Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
In the winning campaign of the Channel 4 Diversity in Advertising Award 2019, Starbucks powerfully celebrates the trans community by depicting the agency and happiness that comes from those who are transitioning hearing their name called out for the first time.
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By Izzy Ashton
Credos new research underlines the opportunity for industry to rebuild public trust by investing in advertising which makes a clear social contribution.
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By Izzy Ashton
Industry and government leaders took to the stage at the Advertising Association’s annual LEAD conference to explore how businesses can build trust, act responsibly and inspire societal change.
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By Izzy Ashton
P&O Ferries latest campaign from Publicis•Poke reminds consumers that, despite the politically charged atmosphere and distinct lack of contingency plans, for ferry travel, it’s business as usual.
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By Izzy Ashton
In a digitally driven ecosystem, connection in the real world has become an increasingly important way to build meaningful connections with distracted consumers.
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By Izzy Ashton
When it comes to the environment, young consumers are facing up to a very real fear: eco-anxiety, that feeling of helplessness in the face of a global crisis.
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By Izzy Ashton
A big believer in the power of a healthy dose of common sense, Caroline Farley is focused on creating an environment at Fever in which cultural curiosity can thrive and people don't shy away from the words 'I don't know.'
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By Izzy Ashton
Chelsea Football Club's latest campaign celebrates the multiculturalism of London, in all its brilliant glory. It reminds us that it’s not where you’re from that matters; rather it’s what shirt you choose to pledge your allegiance to.
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By Izzy Ashton
Sainsbury’s response to Beyoncé’s launch of her new collection for Ivy Park in collaboration with adidas is a marketing moment to celebrate.
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By Izzy Ashton
Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.
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By Izzy Ashton
Beauty is the midst of a physical and virtual revolution with significant implications for brands.
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By Izzy Ashton
Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically.
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By Izzy Ashton
The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.
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By Izzy Ashton
Businesses that want to succeed and retain the best talent should heed Karan Tattersfield’s advice that sometimes, a cup of tea and a bit of humanity will succeed where structured policies might not.
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By Izzy Ashton
With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.
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