Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
FOOD: Bigger Than The Plate is a new exhibition at the V&A Museum in London, exploring the food cycle from compost to table. Designed to inspire and educate, this exhibition asks us to examine how, why and what we eat.
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By Izzy Ashton
Whilst a brilliant creative campaign, this piece of work demonstrates the agency’s commitment, alongside their brand partner, to honour and celebrate young talent and their creativity.
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By Izzy Ashton
With Brexit looming large on consumer consciousness the marketing landscape for Eurotunnel is complex. Yet the brand is pushing ahead with a positive positioning.
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By Izzy Ashton
By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.
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By Izzy Ashton
In the midst of a wholesale cultural shift surrounding how consumers talk about money, Experian's latest campaign from Kitty is part of an essential shift in financial education.
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By Izzy Ashton
To brighten up the intersections between underground lines, Hendrick’s worked with Space to create a sensorial takeover of one of London’s busiest underground stations.
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By Izzy Ashton
By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.
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By Izzy Ashton
Telling these women’s stories alongside that of the tattoo artist helping to empower them, helps to raise awareness of what it means to be a survivor of cancer.
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By Izzy Ashton
It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.
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By Izzy Ashton
This year will go down as a watershed for women’s sports and brands are paying attention.
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By Izzy Ashton
By giving the students a realistic preview of what working in the marketing world is like, Brands2Life are helping to inspire the next generation and to show them that there is more than one dream job out there.
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By Izzy Ashton
In an era in which attention is often only partial, a medium which commands consumers full attention is thriving.
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By Izzy Ashton
Freddie Flintoff bats against himself in NatWest’s celebration of one of cricket’s greats.
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By Izzy Ashton
Merging the world’s oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.
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By Izzy Ashton
Racism is a pervasive, but often seemingly difficult to spot covert problem in the workplace that not only extends into bullying but can also lead to less fewer offered opportunities and to repercussive effects on employees' mental health.
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