Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
To tackle the excessive use of plastic and stem the damaging and potentially catastrophic effects on our environment WRAP, with support from the Ellen MacArthur Foundation, have introduced the UK Plastics Pact.
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By Izzy Ashton
There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.
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By Izzy Ashton
When 60% of kids spend the majority of July and August with their grandparents, appealing to both the ‘young or young at heart’ is a smart strategy for the RNLI.
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By Izzy Ashton
From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.
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By Izzy Ashton
“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.
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By Izzy Ashton
New Ofcom regulations make it as easy as sending a free text to switch your network provider. Three UK, with a little help from Dame Joan Collins want you to ghost your old partner, and instead choose to 'ditch and switch.'
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By Izzy Ashton
An anniversary campaign like this shines a light on a shared history, telling the stories that we should but often don't know.
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By Izzy Ashton
When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.
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By Izzy Ashton
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.
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By Izzy Ashton
At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.
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By Izzy Ashton
With the growing focus on the experience economy and the rising awareness of the importance of diversity in marketing, design that resonates, respects and reflects on a local level has never been more important.
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By Izzy Ashton
In an era in which brands are being accused of ‘woke-washing’, Marie-Stella Maris is an example of what a brand can be when purpose lies at the heart of its customer-proposition.
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By Izzy Ashton
In an age when the smartphone has fast become many consumers’ significant other, the ability to organise virtually every aspect of life via mobile is a trend which shows no signs of slowing down.
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By Izzy Ashton
As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.
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By Izzy Ashton
Gen Z are a generation of creators, a digitally savvy group of individuals whose relationship to brands looks nothing like their predecessors'. They are, as Snapchat and JWT Intelligence present in their latest report, the next generation of Super Creatives.
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