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Izzy Ashton

Deputy Editor, BITE Creativebrief

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

WRAP, 'The UK Plastics Pact' by Red Stone

By Izzy Ashton

To tackle the excessive use of plastic and stem the damaging and potentially catastrophic effects on our environment WRAP, with support from the Ellen MacArthur Foundation, have introduced the UK Plastics Pact.

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Fuel Your Imagination

Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

By Izzy Ashton

There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.

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Hot Pick

RNLI, '30 things to do by the seaside' by Bright Blue Day

By Izzy Ashton

When 60% of kids spend the majority of July and August with their grandparents, appealing to both the ‘young or young at heart’ is a smart strategy for the RNLI.

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Thought Leadership

Life: Subscribed: What brands should know about the rise of subscription

By Izzy Ashton

From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.

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Interviews

Simon Gunning, CEO, CALM

By Izzy Ashton

“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.

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Hot Pick

Three UK, 'The Switch' by Gravity Road

By Izzy Ashton

New Ofcom regulations make it as easy as sending a free text to switch your network provider. Three UK, with a little help from Dame Joan Collins want you to ghost your old partner, and instead choose to 'ditch and switch.'

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Hot Pick

Pride London, 'The Pride Jubilee' by BMB

By Izzy Ashton

An anniversary campaign like this shines a light on a shared history, telling the stories that we should but often don't know.

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Interviews

Mark Runacus MBE, Co-Founder, Wax/On

By Izzy Ashton

When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.

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Trend

The importance of trans representation, and why every voice should be heard

By Izzy Ashton

Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.

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Fuel Your Imagination

The Right Pronoun

By Izzy Ashton

At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.

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Hot Pick

Coca-Cola, '25 Years of Coca-Cola Vietnam' by Dragon Rouge

By Izzy Ashton

With the growing focus on the experience economy and the rising awareness of the importance of diversity in marketing, design that resonates, respects and reflects on a local level has never been more important.

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Interviews

Carel Neuberg, Co-Founder, Marie-Stella-Maris

By Izzy Ashton

In an era in which brands are being accused of ‘woke-washing’, Marie-Stella Maris is an example of what a brand can be when purpose lies at the heart of its customer-proposition.

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Hot Pick

Bitpanda, 'Global Exchange' by Gramafilm

By Izzy Ashton

In an age when the smartphone has fast become many consumers’ significant other, the ability to organise virtually every aspect of life via mobile is a trend which shows no signs of slowing down.

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Fuel Your Imagination

by Humankind

By Izzy Ashton

As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.

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Thought Leadership

Into Z Future

By Izzy Ashton

Gen Z are a generation of creators, a digitally savvy group of individuals whose relationship to brands looks nothing like their predecessors'. They are, as Snapchat and JWT Intelligence present in their latest report, the next generation of Super Creatives.

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