Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Horrified and appalled at the number of homeless people on Manchester’s streets, Ged started giving free haircuts to the homeless. It was from this that Skullfades Foundation was born.
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By Izzy Ashton
You’ve saved the recipe, bought the ingredients, invited people over, turned the radio on and set the lights. You’re trying something new and the setting has to be perfect.
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By Izzy Ashton
The beauty of Amazon is that it gives you the ability to buy anything, anywhere, any time. Say what you like about the ethics at its heart but Amazon has revolutionised the way we shop online.
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By Izzy Ashton
Want a way to a millennial’s heart? Create an experience, make it Instagrammable, limited edition, oh and include Michelin starred food in the mix and you might be onto a winner.
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By Izzy Ashton
"Discovering what really goes on behind the scenes, and what makes companies or institutions tick. There's always a good story, and it's our job to find it and tell it well."
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By Izzy Ashton
Photos have become our social currency. They allow us the space to offer up our reality in a particular light, to curate a life that perhaps isn’t quite as accurate as our messy, sometimes chaotic but often dull daily existence.
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By Izzy Ashton
For brands, one of the most difficult situations is often not finding new customers but rather retaining the existing ones who may have been with you since the beginning.
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By Izzy Ashton
"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."
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By Izzy Ashton
Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.
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By Izzy Ashton
Gun violence in the US pervades global news feeds, at points seeming to be happening every single day. The atrocities play out in similar ways with comparable media reports in the days following and the same old empty comments of thoughts and prayers from those in charge.
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By Izzy Ashton
“The biggest challenge on a social media level is proving your worth and what value you add...how do you prove that you're doing well when a lot of ads are dark?"
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By Izzy Ashton
When a Banksy piece recently went up for auction as the final lot of the Contemporary Art Evening Auction of 2018 Frieze week in London, many thought it was too good to be true. Which, in the end, it turned out to be.
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