Fuel Your Imagination
Wayfair makes daydreams a reality in new spot
The campaign by Jung von Matt uses humour and storytelling to show consumers that they can live out their furnishing fantasies.
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Jeevan is a Senior Account Executive at Pumpkin PR. She joined the world of PR from journalism, where she developed her focus on writing about culture and fashion.
More from Jeevan Georgina Hammond
Thought Leadership
Three Things on a Thursday: Perfect partnerships
Brands, icons, and sports teams pairing up to create great work.
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Hot Pick
Knorr and Tinder partner to help singles find love
The ‘#UnlockYourGreenFlag’ campaign encourages consumers to showcase their cooking skills in dating profiles.
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Fuel Your Imagination
White Ribbon Canada tackles gender-based violence
‘My Friend, Max Hate’ educates boys and parents about the potential dangers of hateful content and aims to foster healthier visions of masculinity.
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Hot Pick
Trainline encourages environmentally friendly Brits with: ‘bums on board’
The campaign from Dept uses humour to deliver an important message about sustainability.
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Trend
Setting goals for creativity in 2025
BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.
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Thought Leadership
Three Things on a Thursday: Embracing the potential of new
From finding creativity to Apple TV+’s Severance pop up, BITE rounds up its must-read articles from the past week.
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Fuel Your Imagination
The cast of Apple TV+’s ‘Severance’ set up office in Grand Central Station
Building hype for the season two premiere, the characters put on a pop-up performance in New York City.
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Hot Pick
Yorkshire Tea’s ‘brewdunnit’ proves the power of creative consistency
The advert is the latest installment of the ‘Where Everything’s Done Proper’ brand platform from Lucky Generals.
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Trend
Gerety Talks: Where intention meets attention
Members of the Gerety Awards Jury lifted the lid on how brands can better connect with consumers in an era of partial attention.
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Trend
Top 10 Marketing Moments of the year: Brat summer
If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.
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Trend
Top 10 Marketing Moments of the year: the Eras tour
A lesson in the art of authentic connection, fandom, and consistency.
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Trend
Top 10 marketing moments of the year: Wicked halos the cinematic experience
Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.
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Thought Leadership
Three Things on a Thursday: Consistency, innovation, and hope
BITE’s weekly series rounds up the must-read articles of the week.
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Trend
Selfridges transforms stores into maximalist celebration of festive joy
The ‘More the Merrier!’ campaign brings consumers Christmas joy via in-store displays and experiences.
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