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Top 10 Marketing Moments of the year: Brat summer
If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.
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As Editorial Assistant of BITE Jeevan works with the team to ensure the daily marketing intelligence platform runs smoothly. Contributing to features and keeping her eye on the latest marketing trends Jeevan is an important part of the BITE team. In her split role Jeevan is also in charge of all things office related. An English Literature graduate, Jeevan is passionate about writing that challenges established norms. She spends her spare time reading (always armed with a book in her bag), writing a blog, attending galleries, or engaging in the world of fashion.
More from Jeevan Georgina Hammond
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Top 10 Marketing Moments of the year: the Eras tour
A lesson in the art of authentic connection, fandom, and consistency.
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Top 10 marketing moments of the year: Wicked halos the cinematic experience
Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.
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Thought Leadership
Three Things on a Thursday: Consistency, innovation, and hope
BITE’s weekly series rounds up the must-read articles of the week.
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Selfridges transforms stores into maximalist celebration of festive joy
The ‘More the Merrier!’ campaign brings consumers Christmas joy via in-store displays and experiences.
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Hot Pick
The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet
Epidemic Sound, Take More Photos and Mediahub, teamed up to present the immersive exhibition.
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Fuel Your Imagination
Charli XCX to take over Outernet with Revolut’s ‘Revolutionaries’
Celebrating 50m customers, the two-day event capitalises on popular culture to bring consumers in and offer a chance to see a host of famous faces.
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Nigella Lawson launches Greggs’ first Christmas advert
Leaning into British culture, the festive spot aims to give Greggs a bigger slice of consumers’ Christmas spending.
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Christian Aid launches Christmas appeal with a song
‘Hold on to Hope’, by Jords featuring Insignia, raises money for communities affected by conflict.
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Fuel Your Imagination
Amnesty International shines a light on human rights in new campaign
The ‘Press Send for Solidarity’ campaign spotlights the plight of political prisoners.
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Fuel Your Imagination
NHS England and M&C Saatchi spotlight the signs of a stroke
‘Act F.A.S.T’ focuses on early symptoms for faster treatment and overall improved outcomes for patients.
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Gap champions individuality with ‘Give Your Gift’ campaign
A cast of creators launch the brand’s latest collection in time for the giving season.
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Post Office aims to reduce festive stress with CGI
The ‘Helping you Master Christmas’ campaign celebrates the unsung heroes of the season.
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Fuel Your Imagination
Uber celebrates local culture to promote regional services
The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.
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Starbucks offers moments of peace during Christmas stress
‘Drink In, Breathe Out’, by TBWA\London, invites consumers to take a beat this festive season.
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