NABS steps up as calls questioning TUPE surge
By Nicola Kemp
According to the industry charity, calls regarding TUPE regulations surged by 220% last year and continue to soar.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
According to the industry charity, calls regarding TUPE regulations surged by 220% last year and continue to soar.
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By Nicola Kemp
The pan-European outdoor campaign celebrates the mindsets that carry runners to the finish line.
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By Nicola Kemp
The news brand’s disruptive campaign from T&P successfully cuts through a noisy news cycle.
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By Nicola Kemp
New research underlines that the industry’s reliance on proprietary data from platforms is undermining informed decision making about media budgets.
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By Nicola Kemp
The festival is marking its second year with a call out for speakers from underrepresented voices in advertising.
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By Nicola Kemp
McCann London successfully raises the bar in a new campaign which is part of the brand’s long running advocacy.
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By Nicola Kemp
In spite of geopolitical turmoil UK companies revised their marketing budgets to the highest level in almost two years.
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By Nicola Kemp
To mark World Health Day, VML Health’s research reveals the next big wins in healthcare won’t come from science alone.
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By Nicola Kemp
The UK restaurant group is launching a French-only online wine shop.
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By Nicola Kemp
Mother and M&S deliver the feel good moment we didn’t know we needed in an upbeat campaign starring Gillian Anderson.
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By Nicola Kemp
The NapTime class launches as research shows a growing rise in concern over sleep deprivation.
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By Nicola Kemp
The campaign, created by Lucky Generals, sees the iconic brand return to its industrial roots.
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By Nicola Kemp
The Vice President of Marketing, Europe at Fujitsu, offers her perspective on the year of age, the criticality of recognising life events, and why age could be an AI advantage.
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By Nicola Kemp
Modern storytelling will bring to market Yotam Ottolenghi’s cookbook: Simple Too.
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By Nicola Kemp
The social-first campaign, created by Saatchi & Saatchi, delivers real talk on what women really want for Mother’s Day.
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