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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

NABS steps up as calls questioning TUPE surge

By Nicola Kemp

According to the industry charity, calls regarding TUPE regulations surged by 220% last year and continue to soar.

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Trend

Asics brings emotion to marathon marketing

By Nicola Kemp

The pan-European outdoor campaign celebrates the mindsets that carry runners to the finish line.

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Trend

Why Times Radio is leading with listening in new campaign

By Nicola Kemp

The news brand’s disruptive campaign from T&P successfully cuts through a noisy news cycle.

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Thought Leadership

IPA calls for joint-industry standards for effectiveness

By Nicola Kemp

New research underlines that the industry’s reliance on proprietary data from platforms is undermining informed decision making about media budgets.

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Voices

UN//SCENE community festival opens speaker submissions

By Nicola Kemp

The festival is marking its second year with a call out for speakers from underrepresented voices in advertising.

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Hot Pick

Nurofen proves power of consistency in pain campaign

By Nicola Kemp

McCann London successfully raises the bar in a new campaign which is part of the brand’s long running advocacy.

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Thought Leadership

Bellwether chimes with good news for marketing leaders

By Nicola Kemp

In spite of geopolitical turmoil UK companies revised their marketing budgets to the highest level in almost two years.

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Trend

‘Great science is only the starting point’

By Nicola Kemp

To mark World Health Day, VML Health’s research reveals the next big wins in healthcare won’t come from science alone.

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Fuel Your Imagination

Côte Brasserie launches first ever wine shop

By Nicola Kemp

The UK restaurant group is launching a French-only online wine shop.

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Hot Pick

All I want for spring is a compliment from Gillian Anderson

By Nicola Kemp

Mother and M&S deliver the feel good moment we didn’t know we needed in an upbeat campaign starring Gillian Anderson.

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Trend

GymNation launches the first gym class to help you sleep

By Nicola Kemp

The NapTime class launches as research shows a growing rise in concern over sleep deprivation.

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Fuel Your Imagination

Irn-Bru makes heritage play with posters made of girders

By Nicola Kemp

The campaign, created by Lucky Generals, sees the iconic brand return to its industrial roots.

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Interviews

Fujitsu’s Emma Chatwin on the benefits of career longevity

By Nicola Kemp

The Vice President of Marketing, Europe at Fujitsu, offers her perspective on the year of age, the criticality of recognising life events, and why age could be an AI advantage.

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Fuel Your Imagination

Ottolenghi tells simple food stories with Ace of Hearts

By Nicola Kemp

Modern storytelling will bring to market Yotam Ottolenghi’s cookbook: Simple Too.

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Trend

John Lewis taps Daisy May Cooper for Mother's Day push

By Nicola Kemp

The social-first campaign, created by Saatchi & Saatchi, delivers real talk on what women really want for Mother’s Day.

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