Sport has the power to change the world
By Nicola Kemp
A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.
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By Nicola Kemp
Jess Phillips MP on why challenge is an important part of any system and the importance of not confusing challenge with negativity.
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By Nicola Kemp
Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently
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By Nicola Kemp
Sport England and FCB Inferno’s campaign encourages young men to return to their pre-pandemic sports.
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By Nicola Kemp
Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.
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By Nicola Kemp
John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.
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By Nicola Kemp
Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.
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By Nicola Kemp
Across the industry creative people are choosing change, so we got the inside track on the ups and downs of relocating from TBWA\NEBOKO.
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By Nicola Kemp
Get Sh*t Done is back with an IRL event featuring Nana Bempah, Zoe Scarman and Nils Leonard
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By Nicola Kemp
A month of activity aims to focus on celebrating Black British resistance to racism.
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By Nicola Kemp
Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.
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By Nicola Kemp
The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving
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By Nicola Kemp
Grace Francis, Chief Experience Officer at Karmarama on radical inclusivity, hiring on attitude and the significance of lived experience.
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By Nicola Kemp
The new free tool allows production teams to collaboratively measure the carbon footprint of their production.
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By Nicola Kemp
ESG is rightly at the top of the business agenda, but should brands be doing more?
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