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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

Sport has the power to change the world

By Nicola Kemp

A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.

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Voices

“Always run towards the idea of being seen as a bit difficult”

By Nicola Kemp

Jess Phillips MP on why challenge is an important part of any system and the importance of not confusing challenge with negativity.

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Interviews

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

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Trend

Sport England reminds young men to get back to the things they love

By Nicola Kemp

Sport England and FCB Inferno’s campaign encourages young men to return to their pre-pandemic sports.

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Trend

Baubles to Last Year, Christmas is On!

By Nicola Kemp

Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.

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Trend

‘For a Christmas as magical as your first’

By Nicola Kemp

John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.

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Trend

Here comes the joy

By Nicola Kemp

Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.

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Thought Leadership

The inside story of Amsterdam

By Nicola Kemp

Across the industry creative people are choosing change, so we got the inside track on the ups and downs of relocating from TBWA\NEBOKO.

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Voices

“You can’t find peace by avoiding life”

By Nicola Kemp

Get Sh*t Done is back with an IRL event featuring Nana Bempah, Zoe Scarman and Nils Leonard

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Voices

Black History Month launches with ‘proud to be’ campaign

By Nicola Kemp

A month of activity aims to focus on celebrating Black British resistance to racism.

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Trend

"Advertising without trust is just noise"

By Nicola Kemp

The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving

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Voices

“We need to stop creating for people who aren’t represented in the room.”

By Nicola Kemp

Grace Francis, Chief Experience Officer at Karmarama on radical inclusivity, hiring on attitude and the significance of lived experience.

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Voices

AdGreen’s carbon calculator goes live

By Nicola Kemp

The new free tool allows production teams to collaboratively measure the carbon footprint of their production.

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Thought Leadership

What simple practical steps should the marketing industry be taking to address the climate crisis?

By Nicola Kemp

ESG is rightly at the top of the business agenda, but should brands be doing more?

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