Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

‘If it doesn’t exist create your own’

By Nicola Kemp

Tamara Littleton, CEO and Founder of The Social Element on inclusive leadership, the power of networks and the importance of self-belief

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Voices

‘There is a cultural gap between the art and science of our business’

By Nicola Kemp

Nick Law on why holding companies need to be reinvented, why creative leadership matters and what deep simplicity means for Accenture Song.

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Trend

Welcome to the Wild

By Nicola Kemp

Why Hell Yeah! And Belvoir served up a taste of nature to consumers

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Fuel Your Imagination

Advertising Association, IPA and ISBA reveal themes for LEAD 2023

By Nicola Kemp

The event will address how the industry can collaborate to accelerate the social and economic recovery from the pandemic.

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Trend

How do you create great work?

By Nicola Kemp

FCB Global’s creative leaders unveiled the actionable insights from their experience of judging at Cannes Lions.

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Trend

UK creative industry marks Queen’s funeral with ad blackout

By Nicola Kemp

Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.

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Trend

McDonald's and Leo Burnett supercharge children’s literacy

By Nicola Kemp

The fast food giant is launching the ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK.

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Trend

Creative industries pause for national mourning

By Nicola Kemp

From digital advertising sites switching to commemorative messaging to radio, TV and newspapers blanket coverage, the industry has marked the death of Queen Elizabeth II.

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Thought Leadership

Can influencer culture survive a cost of living crisis?

By Nicola Kemp

In the midst of a cost of living crisis do marketers need to shift their influencer marketing strategies.

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Voices

The Menopause, the myth of quiet quitting and overwhelm

By Nicola Kemp

Nicky Palamarczuk shares why she is tackling the Menopause in her next Back To Work After event.

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Trend

Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards

By Nicola Kemp

The 2022 winners highlighted the power of empathy, humanity and craft in advertising.

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Thought Leadership

Where are you getting your inspiration from this summer?

By Nicola Kemp

We asked a selection of industry leaders and thinkers what they are reading this summer.

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Interviews

“The corporate world is finally waking up to the fact it needs empathy.”

By Nicola Kemp

Belinda Parmar OBE, CEO of The Empathy Business, on why now is the time for business leaders to address overwhelm and embrace empathy

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Hot Pick

Pepsi Max and Ignis successfully showcase the power of the Lionesses

By Nicola Kemp

The brands’ multi-platformed support of the Women’s Euros underlines the power of brands to change the narrative.

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Thought Leadership

Has Instagram lost its marketing mojo?

By Nicola Kemp

Critics argue Instagram has lost its way with a series of changes that are too similar to the video streaming service TikTok, is the brand loosing it’s way?

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