NABS reveals first Next Gen board
By Nicola Kemp
The board will shape the future of mental wellness in the creative industries through insight, collaboration and project work.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The board will shape the future of mental wellness in the creative industries through insight, collaboration and project work.
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By Nicola Kemp
The 2026 State of the Industry Report includes insights from brands including Diageo and Mondelēz International.
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By Nicola Kemp
A global virtual event in partnership with Exf Films and a London breakfast in partnership with Quiet Storm and Bauer Media Outdoor, comes ahead of the book launch.
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By Nicola Kemp
The AI-powered employment platform is turning to the passion of sports to drive its B2B marketing strategy.
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By Nicola Kemp
Agencies, freelancers, studios and gym-goers have been invited to design the brand’s next national billboard campaign.
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By Nicola Kemp
The female-founded activewear brand made by women for women helped runners recover from the London Marathon.
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By Nicola Kemp
In an age of misinformation amplified by AI, a new campaign from The Times powerfully brings to life the power of listening.
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By Nicola Kemp
The IPA Talent and Diversity Conference underlined the power of placing progress ahead of perfection to drive inclusivity across the industry.
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By Nicola Kemp
The new issue brief urges advertisers to use their spending power to introduce and enforce guardrails on AI adoption.
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By Nicola Kemp
Speakers from brands including E.l.f Beauty, Tony’s Chocolonely, Diageo, Reckitt and Unilever will lift the lid on the power of how inclusion drives commercial performance.
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By Nicola Kemp
According to the industry charity, calls regarding TUPE regulations surged by 220% last year and continue to soar.
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By Nicola Kemp
The pan-European outdoor campaign celebrates the mindsets that carry runners to the finish line.
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By Nicola Kemp
The news brand’s disruptive campaign from T&P successfully cuts through a noisy news cycle.
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By Nicola Kemp
New research underlines that the industry’s reliance on proprietary data from platforms is undermining informed decision making about media budgets.
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By Nicola Kemp
The festival is marking its second year with a call out for speakers from underrepresented voices in advertising.
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