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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Crosta Mollica inks sponsorship deal with Venezia FC

By Nicola Kemp

The UK-based Italian food brand will be the partner of the club’s Women’s First Team.

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Trend

NatWest inks sponsorship deal with ParalympicsGB

By Nicola Kemp

The bank will become the official banking partner for the games and will extend its ongoing partnership with Team GB.

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Thought Leadership

Advertising Association to work with government on HFSS regulation

By Nicola Kemp

Speaking at the Advertising Association’s LEAD summit, Chris Bryant, Minister of State for Media, Tourism and the Creative industries, pledged to offer proportionate regulation.

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Interviews

‘A lot of people feel stuck at the moment’

By Nicola Kemp

Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.

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Voices

‘We’re more powerful together’

By Nicola Kemp

She Says new co-Presidents Mikaela Dragon and Ruby Norman-Curran pledge to ‘hold ground and hold space’ for intersectional gender equity in the workplace.

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Fuel Your Imagination

Ford turns to TikTok for travel series

By Nicola Kemp

The car marque has teamed up with travel influencer Kevin Penrose to promote its electric vehicles.

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Voices

CoppaFeel! launches social-first campaign for World Cancer Day

By Nicola Kemp

The breast cancer awareness charity has teamed up with the NHS North East London Cancer Alliance to launch a campaign targeting young people.

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Fuel Your Imagination

Dr.Jart+ puts eye patches on iconic London statutes to launch new range

By Nicola Kemp

The launch of the Ceramidin Eye Cream and Eye Patches range aims to bring self-care into the everyday.

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Thought Leadership

Three Things on a Thursday: Future mums, cultural power and brandless branding

By Nicola Kemp

BITE’s weekly series rounds up the must-read articles of the week.

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Trend

Heinz triggers taste memories with new masterbrand campaign

By Nicola Kemp

The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.

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Interviews

‘To succeed you need to be able to shortcut decision making’

By Nicola Kemp

Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.

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Thought Leadership

Where are you finding your creative light in the dark days of January?

By Nicola Kemp

When a month feels like a year, we asked industry leaders how they are fuelling their creativity in January.

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Interviews

How Organix and The Ninety-Niners punctured the pressure of modern motherhood

By Nicola Kemp

Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand.

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Trend

Cadbury’s rewards kindness with sharing bar

By Nicola Kemp

The limited edition range helps consumers to share their bars by attributing chocolate chunks to acts of generosity.

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Fuel Your Imagination

Co-op partners with Samsung O2 devices to showcase app

By Nicola Kemp

The deal brokered by Dentsu sees the Co-op app pre-loaded onto 20,000 Samsung O2 Telefónica devices.

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