Has International Women’s Day jumped the marketing shark?
By Nicola Kemp
It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.
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By Nicola Kemp
The ‘SheSays, We Act’ campaign aims to recruit gender equality allies.
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By Nicola Kemp
Javier Campopiano, Worldwide Chief Creative Officer at McCann Worldgroup and Worldwide Chief Creative Officer at McCann, on the importance of making things, creating room for the random and building cultures of creativity.
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By Nicola Kemp
Charity Beyond Equality has teamed up with Forsman & Bodenfors to launch a new campaign to engage men in women’s safety.
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By Nicola Kemp
The brand has launched a powerful new campaign to tackle the shame surrounding period stains in sport.
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By Nicola Kemp
An independent team of creative parents have launched a hard hitting campaign to break the silence surrounding maternity discrimination.
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By Nicola Kemp
London-based Roll Dot Agency’s Indian arm will drive the cultural narrative for Dram Bell Whisky.
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By Nicola Kemp
Industry leaders have their say on the impact of social media on children’s mental health.
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By Nicola Kemp
The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.
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By Nicola Kemp
BITE’s weekly series rounds up the must-read articles of the week.
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By Nicola Kemp
Research from Leapers into the experience of freelancers in the creative industries reveals that the industry is falling short.
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By Nicola Kemp
Valentine's Day provided the launchpad for a powerful campaign to celebrate diversity in polarizing times.
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By Nicola Kemp
A hard hitting campaign from VML highlights the generational impact of suicide bereavement.
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By Nicola Kemp
The group is calling on industry professionals to share their experience of ageism in the PR industry to tackle the taboo of gendered ageism in the workplace.
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By Nicola Kemp
The new report supports President Josh Krichefski’s People First agenda.
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