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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Advertising Coalition Calls on UK Industry to ‘Make NDAs Fair’

By Nicola Kemp

A group of industry change makers has launched a new campaign to stop the silencing of sexual abuse and is calling on organisations to adopt a ‘Fair NDA clause’

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Voices

Last chance to apply for #CreativeComeback

By Nicola Kemp

The flagship scheme for returners, supported by Diageo, is back with a UK-wide scheme offering free support for returners.

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Voices

#FollowedbyCancer: TBWA\London and Ovarian Cancer Action highlight often ignored symptoms

By Nicola Kemp

The social campaign underlines the danger of ignoring the symptoms of Ovarian Cancer.

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BITE Focus

Why ASICS became the first sports brand to ask athletes to stop exercising

By Nicola Kemp

The sports brands latest campaign from Golin asks athletes not to move to underline the mental health benefits of exercise.

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Voices

Being your true self as a brand

By Nicola Kemp

Sara Hyman, CEO North America at JKR, on moving beyond generic category conventions and being fit for purpose for the next decade.

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Voices

TENA and AMV BBDO scoop Channel 4 Diversity in Advertising Award

By Nicola Kemp

The #LastLonelyMenopause campaign brings the lived experience of the Menopause to life on UK TV screens for the first time.

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Thought Leadership

Are ‘real women’ still a gimmick in marketing campaigns?

By Nicola Kemp

We ask industry leaders if brands and agencies should be doing more to drive diverse representation?

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Thought Leadership

Should brands be doing more to address the cost of living crisis?

By Nicola Kemp

When people have to make do with less, brands need to make changes.

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Interviews

“Everybody wants things to be better but nobody wants to change”

By Nicola Kemp

Resilience Ninja Jaz Ampaw-Farr on relinquishing control, overcoming overwhelm and why gratitude beats guilt.

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Voices

Speak things into existence, miss deadlines and make change

By Nicola Kemp

Emma Gardner and Priya Rekhi-Smith, Co-Founders of Not Your Monolith share their transformational founder journey in the launch of BITE Talks.

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Trend

Tesco Mobile tackles cost of living crisis in new campaign

By Nicola Kemp

The new campaign from BBH highlights that showing consumers that you are on their side is business critical.

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Fuel Your Imagination

Long Live Fashion’s Sustainable Future

By Nicola Kemp

Vestiaire Collective showcases the power of pre-loved fashion

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Thought Leadership

How can the advertising industry play a bigger role in providing solutions to the climate crisis?

By Nicola Kemp

Brands have both an opportunity and a responsibility to promote sustainable living

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Voices

Elvie takes on censorship with 20ft peeing billboard

By Nicola Kemp

Femtech brand has called out social media giants for censoring incontinence with its groundbreaking #LeaksHappen.

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Interviews

‘I still want to see more female Executive Creative Directors’

By Nicola Kemp

Katy Sumption, Executive Creative Director, Atomic London on opening the door to a new era of open and inclusive creativity

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