
VMLY&R tells the full story of menopause for Boots
By Nicola Kemp
The empathy fuelled print campaign underlines the power of creativity in the margins.
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The empathy fuelled print campaign underlines the power of creativity in the margins.
Read moreBy Nicola Kemp
Impactful new print campaign from Boots highlights the real story for women going through the menopause.
Read moreBy Nicola Kemp
Louise Lang, Interim Managing Director, Virtue, the agency powered by VICE, on creating the conditions where creativity can thrive.
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Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems as BITE’s new agony aunt.
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Sharon Lloyd Barnes, Commercial Director and Inclusion Lead at the Advertising Association, on tackling the talent crisis and being all in for change.
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Thortful and CPB London have reimagined Mother’s Day cards to highlight the toxic effects of misogyny.
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The clarity of the ‘Double Standards campaign successfully landed a complex message.
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Kai Deveraux Lawson on stepping away to find peace, speaking truth to power and the radical act of rest.
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The second part of our series discusses why International Women’s day demands so much more than performative feminism.
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The ‘Still Present’ campaign aims to galvanise a new generation of activists
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The International Women’s Day campaign tells the truth about why women and non-binary people are leaving the industry
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Jessica Gunn, Editor of Waitrose Food on why International Women’s Day demands more than a branded cocktail.
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The roll back in gender equality means that International Women’s day demands so much more than performative feminism.
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New campaign from CPB London punctures the problem that one in five British men has no problem with sexist language.
Read moreBy Nicola Kemp
The beautifully executed campaign is a compelling reminder of the power of creativity to puncture category norms.
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