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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

Global teams up with Barclaycard, Global and Outernet for Jingle Bell Ball

By Nicola Kemp

The free event will see performances live-streamed from The O2’s Jingle Bell Ball

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Thought Leadership

Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?

By Nicola Kemp

In a season of excess, industry leaders consider how to keep sustainability top of mind

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Trend

Elves ignore Santa in TUI’s first festive spot

By Nicola Kemp

The feel good campaign, created by Leo Burnett, celebrates the joy of escapism.

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Hot Pick

Tesco turning shoppers into Christmas trees hits the mark

By Nicola Kemp

#BecomeMoreChristmas is the weird festive advert we didn't know we needed.

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Trend

Brands must consider children’s safety online

By Nicola Kemp

Baroness Beeban Kidron OBE, speaking at the Conscious Advertising Network’s (CAN) Conscious Thinking Live event in London, lifts the lid on the industry’s biggest challenge.

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Thought Leadership

The Big BITE Christmas advertising round up

By Nicola Kemp

The weird, comforting, creative and feel-good festive advertising round up

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Voices

‘I’m an advert and I just feel awful about it’

By Nicola Kemp

New campaign from Purpose Disruptors, developed in partnership with Iris, subverts the purpose of advertising.

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Voices

You're invited to a party to celebrate equal pay day closing…in 2043

By Nicola Kemp

A new campaign from CPB underlines the glacial progress on achieving equal pay.

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Trend

Greater Anglia launches whimsical TV spot

By Nicola Kemp

The TV spot, created by Atomic, aims to shine a light on travelling by train this Christmas.

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Trend

It’s the most refreshing time for a beer

By Nicola Kemp

Ronan Keating gets roasted in a new campaign for Diageo-owned lager and cider brand Rockshore from M&C Saatchi London.

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Thought Leadership

Should the creative industry be doing more to elevate culture?

By Nicola Kemp

We asked industry leaders how the industry can ensure that culture is more than just an empty buzzword

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Hot Pick

John Lewis Christmas spot is a reminder of the power of weird

By Nicola Kemp

The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed

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Thought Leadership

Publicis Poke, The Brandtech Group and Mastercard scoop Global Women in Marketing Awards

By Nicola Kemp

The awards, hosted by The Independent, highlighted the women making a difference in marketing.

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Hot Pick

RNIB change the narrative with ‘Before You Ask’ campaign

By Nicola Kemp

The new campaign from The&Partnership beautifully banishes the myths about living with sight loss

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Thought Leadership

Advertisers to spend £9.5bn in festive ad bonanza

By Nicola Kemp

The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC

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