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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

UK creative industry marks Queen’s funeral with ad blackout

By Nicola Kemp

Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.

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Trend

McDonald's and Leo Burnett supercharge children’s literacy

By Nicola Kemp

The fast food giant is launching the ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK.

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Trend

Creative industries pause for national mourning

By Nicola Kemp

From digital advertising sites switching to commemorative messaging to radio, TV and newspapers blanket coverage, the industry has marked the death of Queen Elizabeth II.

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Thought Leadership

Can influencer culture survive a cost of living crisis?

By Nicola Kemp

In the midst of a cost of living crisis do marketers need to shift their influencer marketing strategies.

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Voices

The Menopause, the myth of quiet quitting and overwhelm

By Nicola Kemp

Nicky Palamarczuk shares why she is tackling the Menopause in her next Back To Work After event.

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Trend

Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards

By Nicola Kemp

The 2022 winners highlighted the power of empathy, humanity and craft in advertising.

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Thought Leadership

Where are you getting your inspiration from this summer?

By Nicola Kemp

We asked a selection of industry leaders and thinkers what they are reading this summer.

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Interviews

“The corporate world is finally waking up to the fact it needs empathy.”

By Nicola Kemp

Belinda Parmar OBE, CEO of The Empathy Business, on why now is the time for business leaders to address overwhelm and embrace empathy

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Hot Pick

Pepsi Max and Ignis successfully showcase the power of the Lionesses

By Nicola Kemp

The brands’ multi-platformed support of the Women’s Euros underlines the power of brands to change the narrative.

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Thought Leadership

Has Instagram lost its marketing mojo?

By Nicola Kemp

Critics argue Instagram has lost its way with a series of changes that are too similar to the video streaming service TikTok, is the brand loosing it’s way?

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Voices

What you can learn from Bloom’s Menofesto

By Nicola Kemp

Bloom shares the best learnings from across the industry to help companies better support women through the Menopause.

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Voices

‘Would you be more careful with your vote if it was you that got pregnant?

By Nicola Kemp

Saatchi & Saatchi bring back the iconic Pregnant Man campaign in the wake of the overturning of Roe Vs. Wade.

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Hot Pick

Belvoir Farm and Hell Yeah! serve up a slice of fun

By Nicola Kemp

The first ever TV spot for the brand underlines the fact we have all been pronouncing it wrong.

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Trend

UK advertising market to contract in 2023

By Nicola Kemp

Erosion of margins due to increased costs may affect marketing budgets warns Advertising Association and WARC in their latest Expenditure report.

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Voices

Ad Net Zero launches second Global Summit

By Nicola Kemp

The online and in person event to tackle the climate crisis will be free to attend for advertising professionals.

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