Marketing lessons from this year’s Cannes Lions
By Nicola Kemp
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
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By Nicola Kemp
Ade Onilude, the founder and chief executive of Women in Marketing and Gabriela Lungu, Founder of WINGS Creative Leadership Lab and WIM on celebrating creativity.
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By Nicola Kemp
Jessica Tamsedge, Chief Client Officer, McCann Europe and UK, on how motherhood is her creative fuel and the power of not trying to do it all.
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By Nicola Kemp
Morten Grubak, the Global ECD of Innovation at Virtue on the future of digital fashion and co-creation.
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By Nicola Kemp
A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia
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By Nicola Kemp
What one thing would you like to see the industry do differently in 2022 when it comes to building a truly inclusive and diverse workforce?
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By Nicola Kemp
Charlotte Willcocks, Head of Strategy at Impero on why now is the time to shift from empowerment to meaningful change in marketing to women.
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By Nicola Kemp
AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.
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By Nicola Kemp
Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.
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By Nicola Kemp
The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.
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By Nicola Kemp
The 2022 Diversity in Advertising award will tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
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By Nicola Kemp
In the wake of the ‘Shecession’ we asked RISE supporters from across the industry how they plan to elevate women.
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By Nicola Kemp
James Morris, CEO EMEA and UK at Dentsu Creative on the power of radical optimism and inclusive leadership.
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By Nicola Kemp
The UK’s most recognised mental health campaign is back with a powerful film encouraging adults to have conversations with teens.
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By Nicola Kemp
The Last Photo tackles the heartbreaking gulf between image and lived experience.
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