Should’ve played the long game
By Nicola Kemp
Liz Baines, Head of Planning at Specsavers on freeing yourself from the conveyer belt of micro meetings to make a long term impact.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Liz Baines, Head of Planning at Specsavers on freeing yourself from the conveyer belt of micro meetings to make a long term impact.
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By Nicola Kemp
A new campaign from Caledonian Sleeper underlines the power of gentle escapism.
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By Nicola Kemp
The Advertising Association’s UK Advertising Exports Report 2022 sets out the global headwinds for industry to tackle for growth.
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By Nicola Kemp
The Advertising Association is asking brands to provide a challenging brief to inspire the next generation of industry leaders.
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By Nicola Kemp
In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.
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By Nicola Kemp
A moving new film brings to life the personal cost of the silence which still surrounds menopause in the workplace.
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By Nicola Kemp
Learning from the Women in Marketing community everyday, not just on International Women’s Day
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By Nicola Kemp
Sam Hawkey, CEO of AMV BBDO on the power of challenging accepted wisdom, retaining diverse talent and making a deep impact.
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By Nicola Kemp
The biscuit brand has extended its partnership with Warner Bros with an immersive experience for cinema goers.
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By Nicola Kemp
The Global Women in Marketing Awards 2021 recognised the women making a difference and building back better in the marketing industries across the world.
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By Nicola Kemp
Airbnb is funding free short-term housing for refugees fleeing Ukraine.
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By Nicola Kemp
The comfort of the iconic cartoons delivers creative clarity to the pain of coercive control.
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By Nicola Kemp
Michelle Whelan, UK CEO of VMLY&R Commerce on the power of trust, autonomy and expertise in uncertain times.
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By Nicola Kemp
Conservative MP Caroline Noakes will joing with Melissa Robertson, CEO of Dark Horses, Mark Read, CEO of WPP and GP and menopause expert Dr Clare Spencer.
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By Nicola Kemp
The UK Advertising Export Group has revealed its plans to boost UK advertising exports this spring.
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