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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

The RNIB and JAA show the power of inclusive design

By Nicola Kemp

For the first time a national newspaper in the UK has run a braille front cover is a meaningful media first.

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Interviews

“Don’t do one thing 100% better, do 100 things 1% better.”

By Nicola Kemp

Kate Nightingale, Head Consumer Psychologist and Founder of Style Psychology on the power of human centric marketing.

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Interviews

The great resignation or the great reset?

By Nicola Kemp

The pandemic brought with it an unprecedented loss of control and progress, ahead of the launch of You Coach You, Sarah Ellis, the co-founder of Amazing If, explains why now is the time to embrace difficult conversations in the workplace.

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Thought Leadership

We talk about change, but how do we achieve it?

By Nicola Kemp

The Gamechangers interview series underlines the power of progressive leaders who think and act differently.

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Fuel Your Imagination

How Havas Tel Aviv broke the silence surrounding domestic violence

By Nicola Kemp

A new campaign successfully punctures public consciousness through disruptive use of media and a strong call to action.

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Interviews

New Britannia: what brands should know about the national mindset in 2022

By Nicola Kemp

Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.

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Voices

40 Over Forty reveals 2021 winners

By Nicola Kemp

The annual list underlines that age and innovation are not mutually exclusive pursuits.

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Voices

Gerety Awards Unveil 2022 Jury

By Nicola Kemp

The unique awards series, which views advertising through a female lens, has announced its 2022 jury.

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Interviews

“The metaverse is in every trends deck but there is an understanding gap”

By Nicola Kemp

Callum McCahon, Executive Strategy Director and Partner at Born Social on why the new era of purpose-driven social is difficult to ignore.

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Interviews

Am I greenwashing?

By Nicola Kemp

Lucy von Sturmer, founder of The Humblebrag on how craft, creativity and collaboration can help the industry tackle the climate crisis.

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Trend

Volkswagen takes aim at overworking in new campaign from BBH

By Nicola Kemp

The automotive brand is teaming up with Mental Health UK to urge people to bring the shutters down on overworking and #DownTools

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Voices

Britain’s biggest cover up exposed

By Nicola Kemp

A hard hitting campaign for the National Centre for Domestic Violence (NCDV) from Wunderman Thompson, exposes the scale of unreported abuse.

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Fuel Your Imagination

LG and Imagination launch immersive gaming experience

By Nicola Kemp

A new gaming experience is launching to promote LG’s OLED TV.

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Interviews

Choosing change

By Nicola Kemp

In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.

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Trend

The BITE Christmas ad roundup

By Nicola Kemp

In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.

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