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‘We’re better with pets’
By Nicola Kemp
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
More from Nicola Kemp
Trend
"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”
By Nicola Kemp
Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.
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Hot Pick
Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’
By Nicola Kemp
A new campaign underlines the feeling of control that getting out and cycling can provide.
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Trend
Metro Bank turns to community with new campaign supporting business customers
By Nicola Kemp
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Interviews
“What are you going to do about the generation you have lost?”
By Nicola Kemp
Jane Evans is opening the door for midlife women, teaming up with WPP and Brixton Finishing School to bring older women back into the industry.
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Trend
“They’re sick to death of being made to feel terrible for menstruating”
By Nicola Kemp
Why Mother and Bloody Good Period are launching the #NoShameHere campaign.
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Fuel Your Imagination
BT shows power of brands to target hate with Hope United campaign
By Nicola Kemp
BT’s investment in stopping online hate underlines the power of brands to not just take a stand, but take tangible action, to tackle big societal issues.
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Trend
‘You just might surprise yourself’
By Nicola Kemp
What Pinterest’s new brand campaign tells us about post-pandemic spontaneity and serendipity.
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Voices
Creative Equals launches RISE Trend Report
By Nicola Kemp
The report, put together by Creativebrief, pulls together the key themes, actions and takeaways from Creative Equals RISE Conference 2021.
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Fuel Your Imagination
Pull out your fancy mask
By Nicola Kemp
Uber and Mother deliver a masterclass in post lockdown positivity.
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Fuel Your Imagination
Plans are back: The Royal Opera House unveils first TV campaign with Sky Media
By Nicola Kemp
The Royal Opera House has launched its first TV campaign in three years.
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Interviews
“Consumers are voting out of interacting with brands on a daily basis.”
By Nicola Kemp
Mark Sinnock, Global Chief Strategy Officer at Havas Creative on what brands should know about the age of cynicism.
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Trend
Welcome to the age of cynicism
By Nicola Kemp
Say less, do more; what brands should know about the Havas Meaningful Brands Survey 2021.
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Hot Pick
‘Change a bit for good’: Mother and Ikea democratise sustainability
By Nicola Kemp
Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.
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Hot Pick
John Ayling & Associates lands mental health message for the Mental Health Foundation
By Nicola Kemp
The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.
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