02 leans on the Fortnite factor with virtual venue launch
By Nicola Kemp
The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewiseâs Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.
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By Nicola Kemp
Why a leading designer has created a shirt to support players taking the knee and highlight the issue of racism in football.
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By Nicola Kemp
Uncomfortable Conversations Episode 3 analyses the damaging impact seeing the world through your own lens has on the industryâs ability to connect with diverse communities.
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By Nicola Kemp
Publicisâ˘Pokeâs joyful new spot underlines the power of the little things in a post-pandemic advertising era.
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By Nicola Kemp
Christina Ioannidis, CEO of Aquitude, on how marketers can overcome adversity, build resilience and recognise the power of women in business.
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By Nicola Kemp
Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.
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By Nicola Kemp
To mark Menâs Health Week NABS Ambassador and Haymarket Media Groupâs Senior Account Director Jack Ellis shares his mental health journey.
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By Nicola Kemp
adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: âItâs coming hameâ.
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By Nicola Kemp
Building back better from the Coronavirus crisis demands the industry takes action to drive diversity.
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By Nicola Kemp
All In unveils the results of the industry's largest ever inclusion survey and it's first wave of action focused on Black, Disabled and Working Class talent.
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By Nicola Kemp
As the IPA launches its new charter, has the industry reached a tipping point when it comes to accountability and action on the Climate crisis?
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By Nicola Kemp
A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.
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By Nicola Kemp
A new project aims to empower individuals to select and share their personal gender pronouns as a Teams or Zoom background.
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By Nicola Kemp
The latest Bloom event, with all proceeds going to Womenâs Aid, will delve into dealing with conflict in the workplace
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By Nicola Kemp
The enduring campaign is back to support women to get active and âchoose youâ in the wake of the pandemic.
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