TBWA\London and Ovarian Cancer Action show the enduring marketing power of a stunt
By Nicola Kemp
Ovarian Cancer Action has turned to influencers to urge women to learn more about the danger of Ovarian Cancer.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Ovarian Cancer Action has turned to influencers to urge women to learn more about the danger of Ovarian Cancer.
Read more
By Nicola Kemp
Elle McCarthy, Vice President of Brand at Electronic Arts on redefining creativity, getting comfortable with imposter syndrome and building diverse teams.
Read more
By Nicola Kemp
The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.
Read more
By Nicola Kemp
Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.
Read more
By Nicola Kemp
As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.
Read more
By Nicola Kemp
One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.
Read more
By Nicola Kemp
Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.
Read more
By Nicola Kemp
A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.
Read more
By Nicola Kemp
Karen Fraser, co-founder of Weiser Works, on the once in a generation opportunity to place sustainability at the heart of marketing.
Read more
By Nicola Kemp
Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.
Read more
By Nicola Kemp
The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.
Read more
By Nicola Kemp
To mark Mental Health Awareness Week, we asked a selection of industry leaders to share their advice and tools for overcoming overwhelm and banishing burnout for good.
Read more
By Nicola Kemp
With one third of consumers actively choosing to reduce their meat consumption, this plant-based innovation is not just about headlines.
Read more
By Nicola Kemp
The latest Advertising Association/WARC Expenditure Report forecasts a 15.2% rise in UK adspend, which will reach £27.0bn.
Read more
By Nicola Kemp
Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in