FARFETCH’s global campaign signals a hybrid approach to fashion
By Nicola Kemp
Through its latest campaign The Perfect Match #onlyonfarfetch, the brand is championing the importance of both physical and online shopping.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Through its latest campaign The Perfect Match #onlyonfarfetch, the brand is championing the importance of both physical and online shopping.
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By Nicola Kemp
In perhaps the first time in advertising history a brand is actively seeking to send its consumers into a deep slumber with an advertising campaign.
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By Nicola Kemp
From gaming, fitness, home cooking and mental health, greater understanding of Muslim audiences can give brands huge opportunities to connect.
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By Nicola Kemp
Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.
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By Nicola Kemp
With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.
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By Nicola Kemp
Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.
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By Nicola Kemp
Why the Metropolitan Police Service and Crimestoppers turned to storytelling to change behaviour.
Read moreBy Nicola Kemp
Selfridges, which today unveiled its new windows inspired by the pleasure and optimism found in nature
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By Nicola Kemp
A landmark report from MullenLowe Profero reveals the shift to e-commerce is here for the long run, with significant implications for brands.
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By Nicola Kemp
This campaign is a powerful reminder of the ability of brands to spark long term meaningful conversations in the corners of people’s lives.
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By Nicola Kemp
At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.
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By Nicola Kemp
To mark International Women’s Month, Creative Equals #ChoosetoChallenge the lack of representation of Muslim women in advertising.
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By Nicola Kemp
While there remains so much uncertainty, the role of creativity in providing reassurance to weary consumers is a significant marketing opportunity.
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By Nicola Kemp
Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.
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By Nicola Kemp
The advertising industry’s arguably greatest ever playlist is being compiled to raise money for Maggie’s Centres and celebrate the force that is Murray Calder.
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