Tim Lefroy, CEO, The Advertising Association
By Tom Holmes
Tom Holmes talks to Tim Lefroy, CEO of the Advertising Association, the single voice for the diverse interests of the UK marketing communications sector
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An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.
For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.
Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.
Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.
By Tom Holmes
Tom Holmes talks to Tim Lefroy, CEO of the Advertising Association, the single voice for the diverse interests of the UK marketing communications sector
Read moreBy Tom Holmes
Eva joined Lloyds Banking Group in September 2010 as Managing Director, Group Marketing and Direct Channels and to head up the Group's Internet, Mobile and Telephone Banking channels
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Claire became Marketing Director of Mazda UK in October 2010, having been promoted from Senior Marketing Manager to reflect the restructure of the sales and marketing functions at Mazda UK.
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Martin joined Bupa in 2008 and became Managing Director of Group Development in 2010 and is responsible for Group Marketing, Group Corporate Affairs, Group Medical and the Bupa Cromwell Hospital
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Tom Holmes talks to Paul Bainsfair, Director General of the IPA
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Creativebrief and Invest NI support IIBN NI prelaunch at the Embassy of Ireland
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Helping to build a creative trade route between UK, Ireland and South Africa
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Tom Holmes talks to Pete Markey CMO, RSA Insurance Group, responsible for UK marketing across MORE TH>N & RSA brands (Personal & Commercial) and owner of Marketing Centre of Excellence across RSA Group
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Colin is responsible for Army Recruiting Group’s marketing services team, overseeing its network of support agencies, across high profile, multi channel communication campaigns
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Tom Holmes talks to Glen Gribbon Director of TFG. Prior to joining The Edrington Group Glen was Managing Director of Vets Now and before that CharteredBrands.
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Tom Holmes writes about Derry City Council appointing Creativebrief for Cape Town initiative
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Tom Holmes talks to Keith Weed, the man in charge of the world’s second largest adspend and the first marketer to be appointed to the board of Unilever.
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