Tom Holmes

Founder & Chairman Email Tom Holmes

About

An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.

For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.

Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.

Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.


More from Tom Holmes

Interviews

Suzi Williams, Group Marketing and Brand Director, BT

Suzi was appointed Director, Group Marketing & Brand for BT Group in July 2006, having joined BT in 2005 as BT’s Global Brand Chief

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Charlotte Bell, Managing Director of Carat Edinburgh

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Chris Watson, Creative Director of Newhaven

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Fiona Proudler, Digital Director of Realise

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Iain Valentine, Creative Director of Whitespace

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Juliet Simpson, Managing Director and Founder of Stripe Communications

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Sarah Ronald, Founder and Managing Director of Nile

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Simon Farrell, Managing Director of Tayburn

By Tom Holmes

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Interviews

Nathan Homer, Sports Marketing and Olympics Project Director, Procter & Gamble

Over the past 13 years Nathan has led diverse businesses across Western Europe for Procter & Gamble in their Household Goods and Beauty divisions, most recently returning to the UK to lead the Gillette business

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – David Shearer, Managing Director of MediaCom Edinburgh

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Ian McAteer, Group Chairman of The Union

By Tom Holmes

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Thought Leadership

Focus on Edinburgh – Paul Hoskins, Founder and Chairman of Precedent

By Tom Holmes

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Interviews

Dave Trott, Chairman, The Gate London.

Dave graduated from the Pratt Institute, New York, majoring in Advertising before going to work in Madison Avenue. Dave has founded several of his own agencies including GGT and Bainsfair Sharkey Trott. If he’s not writing ads he’s blogging, tweeting, and giving talks at industry events

By Tom Holmes

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Thought Leadership

Focus on Newcastle – Ben Quigley, CEO of Different

By Tom Holmes

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