Tom Holmes

Founder & Chairman Email Tom Holmes

About

An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.

For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.

Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.

Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.


More from Tom Holmes

Interviews

Lisa Gilbert, CMO, IBM UK & Ireland

Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.

By Tom Holmes

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Interviews

Stephen Vowles, Marketing Director, Argos

Tom Holmes talks to Stephen Vowles, Marketing Director, and member of the Executive Committee, at the U.K. and Ireland's largest omni-channel retailer.

By Tom Holmes

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Interviews

Nick Ratcliffe, Head of Marketing, Audi UK

Nick’s responsibility encompasses marketing communications and digital, social, events and customer relationship management (CRM) activities nationally and at dealer level, along with product management and pricing

By Tom Holmes

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Interviews

Claire Harrison Church, Category Business Director, Premier Foods

As Category Business Director, Claire is essentially a Commercial Director for about half of Premier Foods business and has responsibility for the full P&L

By Tom Holmes

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Interviews

Abigail Comber, Head of Brands and Marketing, British Airways

After a massive year for BA’s marketing department, Tom Holmes catches up with Abi Comber, head of brands and marketing at British Airways

By Tom Holmes

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Interviews

Tim Lindsay, CEO, D&AD

Born in the UK and brought up in Africa, Tim began his career in advertising in 1977

By Tom Holmes

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Interviews

Gary Booker, CMO Europe, Telefónica Digital

Gary leads on all aspects of the marketing strategy for new digital propositions, products and services for Telefonica Digital across Europe

By Tom Holmes

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Interviews

Ian Ewart, Head of Products, Services & Marketing, Coutts

Ian is also a member of the RBS Group Communications & Marketing Board and a Director of Adam & Company

By Tom Holmes

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Interviews

Claire Beale, Editor of Marketing, Haymarket Media Group Ltd.

Claire is responsible for all editorial content aimed at brand owners and client-side marketers. Prior to this she edited Campaign for eight years and worked for the title since the mid-1990s

By Tom Holmes

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Interviews

Peter Sandström, Marketing Director, Maxxium UK

Peter’s international marketing career spans over 20 years, including senior regional and national marketing roles at Monsanto, Diageo and Beam Global Spirits

By Tom Holmes

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Interviews

Joss Croft, Marketing Director, VisitBritain

Joss has worked both in Britain and abroad for VisitBritain, including positions as Head of Marketing, Regional Manager - Europe, Head of Business Visits and Events, Manager of Spain and Portugal and Manager of Strategic Partnerships

By Tom Holmes

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Interviews

Nigel Holland, Regional President, Tata Global Beverages

Tom Holmes interviews Nigel Holland, Regional President UK, Russia , Europe, Middle East & Africa (EMEA) at Tata Global Beverages

By Tom Holmes

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Thought Leadership

Focus on Glasgow – David Hamilton, Commercial Director of Dog Digital

By Tom Holmes

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Thought Leadership

Focus on Glasgow – Garry Hamilton, co-owner and business development director at Equator

By Tom Holmes

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Thought Leadership

Focus on Glasgow – Graeme McGowan, Managing Director of JamHot

By Tom Holmes

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