Thought Leadership
Focus on Newcastle – Gary Boon, Managing Director of Shout Digital
By Tom Holmes
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An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.
For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.
Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.
Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.
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Thought Leadership
Focus on Newcastle – Jeremy Forsberg, Digital Director of Firebrand Innovations Group
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Thought Leadership
Focus on Newcastle – Julian Leighton, Managing Director of Orange Bus
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Thought Leadership
Focus on Newcastle – Julie Drummond, Managing Director of Drummond Central
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Thought Leadership
Focus on Newcastle – Neil Robbins, Managing Director of Silverbean
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Thought Leadership
Focus on Newcastle – Tanya Garland, Managing Director of Cool Blue
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Interviews
Hugh Chambers, Chief Commercial Officer, British Olympic Association (BOA)
By Tom Holmes
Hugh has overall responsibility for all commercial aspects of the BOA, including brand, marketing, communications, and business partner development.
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Interviews
Craig Inglis, Director of Marketing, John Lewis
By Tom Holmes
In recognition of his contribution to the business, Craig was promoted from head of brand communications to director of marketing in 2010 and in 2011 he won The Marketing Society’s Marketer of the Year Award for Excellence
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Interviews
Chris MacLeod, Marketing Director, TFL
By Tom Holmes
As the world’s attention focuses on London, on the eve of the Olympics Tom Holmes talks to Chris MacLeod, Marketing Director of Transport for London.
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Thought Leadership
Focus on Manchester – Andrew Stothert, CEO of Brand Vista
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Thought Leadership
Focus on Manchester – Nicky Unsworth, Managing Director and Owner of the BJL Group
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Thought Leadership
Focus on Manchester – Sandy Lindsay, Group MD of Tangerine PR
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Thought Leadership
Focus on Manchester – Tony Foggett, CEO of Code Computerlove
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Thought Leadership
Focus on Manchester – Martin Carr, Managing Director of True North
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