Trend
Why the future of influence is real life, not viral
By Tom Ridges
Brands need to think about influence less as media distribution and more as behavioural infrastructure, writes Tom Ridges.
Read moreAbout
Tom Ridges is CEO at Herdify
More from Tom Ridges
Trend
Why it’s time for brands to own audience insight
By Tom Ridges
Using audience data as a media planning tool can maximise campaigns.
Read more