Adidas leans on nostalgia for Backyard Legends campaign
The brand is leading the World Cup hype with a star-studded campaign including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal and Jude Bellingham.
The TV sponsorship features a series of idents starring Peter Crouch as a waiter while restaurant goers try their luck at love.
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