Across the UK, people are being asked to nominate the sweetest person they know for a chance to win a chocolate themed sleepover hosted by The Social Hub and Tony’s Chocolonely.

The experience, created by the two B-Corp brands, will see one lucky winner receive a unique sleepover in Amsterdam at a chocolate-drenched suite at The Social Hub. 

The new chocolate filled pop up suite at The Social Hub Amsterdam is a money-can’t-buy experience. The only way to stay in the suite is to be nominated as the world’s sweetest person. In keeping with both brands’ ethical values, the exclusive stay has been designed to show how our actions have impact. The person nominated as the sweetest will win the sleepover alongside the person who put them forward.

The two B-Crop brands both share in the mission to create a fairer, more inclusive world. Tony’s Chocolonely is seeking to end exploitation in cocoa. In keeping with its ethos the brand called upon a community-focused hospitality pioneer to create the unique chocolate-drenched suite featuring three chocolatey rooms and experiences. 

Inside the suite, guests will find chocolate and messages of connection, kindness and inspiration. Mismatched furniture is inspired by the design of Tony’s Chocolonely bars. They will be treated to indulgent chocolate room service and listen to a curated playlist of music featuring artists from cocoa-producing regions. 

The lucky guests will also receive a shareable two-piece bar of chocolate in a limited edition flavour inspired by connectivity. They will receive one to keep and one they will be asked to give away. 

In a reminder of Tony’s mission to strive for equality in chocolate, a unique ‘wake-up call’ will punctuate the stay to remind the guests that disconnection and exploitation still exists across the West African cocoa supply chain. The unique experience embodies the Tony’s brand.

To launch the search for the World’s Sweetest Person, ‘Missing: the world’s sweetest person’ posters will appear across Amsterdam, Berlin and Glasgow, inviting the public to nominate someone they believe deserves the stay. 

People in the UK, the Netherlands and Germany can make nominations on The Social Hub’s Instagram channel.

With the unforgettable experience, the two brands aim to celebrate connection and kindness.

“The world feels increasingly divided,” says Trix van der Vleuten, Chief Marketing Officer at The Social Hub. “We’re more digitally connected than ever, yet loneliness is rising. We wanted to come together with Tony’s to showcase that sweetness — simple, human kindness — matters more than ever, and that people can enjoy our products while positively impacting society. 

“As an impact brand that makes chocolate we're trying to end exploitation in cocoa, by showing chocolate can be made very differently. In taste and how we work with cocoa farmers. By launching the world’s sweetest hotel room at The Social Hub, we want to invite fans to indulge in our chocolate, connect with each other and celebrate the people who truly care about the impact their actions have on others,” added Sadira E. Furlow, Chief of Global Brand and Communications at Tony’s Chocolonely. 

Celebrating the positive impact we can have on others while also remembering the inequalities that remain, the unique experience brings to life the brand’s mission, whilst proving an unforgettable moment.