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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Why are so many British boozers so underwhelming?
Jim Carless calls on brands and marketers to inject energy back into British pubs
Jim Carless
Co-Founder & CEO ValentineAbout
Jim Carless is Co-founder of Valentine and the strategic mind behind the agency’s insight-led, fan-first creative work. With a career spanning roles at agencies including Space and BD Network, he’s worked on campaigns for global brands like Heineken, Toyota and UEFA. Jim believes passionately in creating chemistry between people and brands, building emotional connection that shifts behaviour.
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