As summer holiday season approaches, Which? Is helping consumers to travel without mishaps, by showing them they can get the knowledge to avoid any potential holiday pitfalls by using Which?

The holiday themed campaign, ‘Know before you go’ from Neverland, will run across social and digital. It is made up of a series of eye-catching CGI animations that represent tricky holiday situations and points to how Which? can help. 

The creative executions include an oversized bag that doesn’t fit into the plane’s carry-on baggage sizer, a hotel made from sand that starts to crumble when the booking does, insect repellent that turns out to attract bugs. The situations underlined that by using Which? people can travel with the knowledge they need and peace of mind that they are prepared.

"People put a lot of time and money into their holidays, so we want to help make sure nothing ruins their trip. Our bold and playful spring campaign with Neverland is designed to remind people about all the impartial expert advice available at Which? that they should know before they go,” says Kat Chinnock, Head of Brand at Which? 

Alongside the CGI executions, Which? is also launching a set of parody-product sales films across social media to remind people that if things sound too good to be true, they probably are.

The campaign is part of the brand’s broader push to better consumers understanding that Which? is about more than simply reviews. This execution is part of an ongoing push to showcase the brand’s expertise in consumer rights. It follows on from Which?’s  previous campaign which sought to help consumers avoid issues like shrinkflation and bad customer service in the run up to Christmas. 

Successfully providing people with the information and knowledge they need for peace of mind the campaign successfully underlines the strength of the brand. “This is all about putting the power back into consumers' hands,” says Laura Kinzett, Head of Strategy at Neverland.