Hot Pick
Fibre One and Impero show the joy of inclusive health
By Nicola Kemp
The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.
Hot Pick
McDonald’s and Leo Burnett turn to the joy of laughter
By Nicola Kemp
The restaurant giant’s new brand platform manages to be both simple and soulful.
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Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership
By Nicola Kemp
Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.
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Morrisons shows power of positivity with ‘Make Good Things Happen’ campaign
By Nicola Kemp
Publicis•Poke’s joyful new spot underlines the power of the little things in a post-pandemic advertising era.
Hot Pick
Rewriting Extinction and Media Bounty show the power of long-term investment
By Nicola Kemp
Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.
Hot Pick
Global brand and local artist: adidas and The Corner playfully troll England
By Nicola Kemp
adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.
Hot Pick
Danone and The&Partnership deliver light relief to the yogurt category
By Nicola Kemp
A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.
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Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’
By Nicola Kemp
A new campaign underlines the feeling of control that getting out and cycling can provide.
Hot Pick
‘Change a bit for good’: Mother and Ikea democratise sustainability
By Nicola Kemp
Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.
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John Ayling & Associates lands mental health message for the Mental Health Foundation
By Nicola Kemp
The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.
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Dept and Tribe create a 3D virtual world for Eurovision
By Nicola Kemp
Dept’s groundbreaking virtual experience brings creative energy to the Eurovision Song Contest.
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Now You Can shows the power of simplicity for haircare brand Batiste
By Nicola Kemp
As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.
Hot Pick
The North Face gamify the slopes at Tomorrowland Winter
By Izzy Ashton
With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.
Hot Pick
Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration
By Nicola Kemp
The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.