By Izzy Ashton
P&O Ferries latest campaign from Publicis•Poke reminds consumers that, despite the politically charged atmosphere and distinct lack of contingency plans, for ferry travel, it’s business as usual.
By Izzy Ashton
When it comes to the environment, young consumers are facing up to a very real fear: eco-anxiety, that feeling of helplessness in the face of a global crisis.
By Izzy Ashton
Chelsea Football Club's latest campaign celebrates the multiculturalism of London, in all its brilliant glory. It reminds us that it’s not where you’re from that matters; rather it’s what shirt you choose to pledge your allegiance to.
By Izzy Ashton
Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.
By Izzy Ashton
Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically.
By Izzy Ashton
With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.
By Izzy Ashton
Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.
By Nicola Kemp
Blue Monday may be the stuff of marketing myths but a purely joyful ad, highlighting the best of the British seaside is a welcome tonic.
By Izzy Ashton
As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.
By Izzy Ashton
‘Tuesday’ from Havas London aims to capture the unique nature of the job, how no two days or even moments are the same.
Whether it’s using an afro comb as a veggie slicer or a hair clip as a shoe organizer, there are numerous ingenious life hacks that people with sight loss use to help with day-to-day tasks.
By Izzy Ashton
When things aren’t going to plan, it’s the past we often turn to for reassurance; a fact that has meant in times of uncertainty, nostalgia in marketing and product branding often comes to the fore.
By Izzy Ashton
The original 'Brexit bus' was acutely damaging for trust in the advertising industry, so it was only a matter of time before the infamous episode became an ad in itself.
By Izzy Ashton
To reach young people where they were already operating online and encourage them to register to vote, Spotify partnered with Digitas UK to create ‘It’s Our Time’, a 'track-like' ad that becomes part of your playlist.
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