Thought Leadership

Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?

By Nicola Kemp

In a season of excess, industry leaders consider how to keep sustainability top of mind

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Thought Leadership

Crisis, comfort and resilience

By Georgie Moreton

Andy Coulson speaks with Nicola Kemp at the Alliance of Independent Agencies’ Festival of Happiness on coping with crisis

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Thought Leadership

‘Mental health is not a competing issue, it is a connecting thread’

By Georgie Moreton

At the Alliance of Independent Agencies’ Festival of Happiness the NABS team share findings from All Ears

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Thought Leadership

The Big BITE Christmas advertising round up

By Nicola Kemp

The weird, comforting, creative and feel-good festive advertising round up

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Thought Leadership

Should the creative industry be doing more to elevate culture?

By Nicola Kemp

We asked industry leaders how the industry can ensure that culture is more than just an empty buzzword

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Thought Leadership

Publicis Poke, The Brandtech Group and Mastercard scoop Global Women in Marketing Awards

By Nicola Kemp

The awards, hosted by The Independent, highlighted the women making a difference in marketing.

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Thought Leadership

Should brands embrace light relief this Christmas?

By Jeevan Georgina Hammond

Striking the right tone for Christmas this year is no easy feat for brands and advertisers

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Thought Leadership

Advertisers to spend £9.5bn in festive ad bonanza

By Nicola Kemp

The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC

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Thought Leadership

Mental Health Campaigns breaking down stigmas

By Georgie Moreton

In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns

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Thought Leadership

Did brands do enough to mark Black History Month?

By Georgie Moreton

As Black History Month draws to a close, industry leaders share their thoughts on brand involvement

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Thought Leadership

When it comes to Generation Z are agencies and brands guilty of resting on unfair stereotypes?

By Nicola Kemp

In the second part of our BITE big question we ask agency leaders how to better connect with young consumers.

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Thought Leadership

Are agencies and brands guilty of unfairly stereotyping Generation Z?

By Georgie Moreton

Age related marketing continues to split opinion amongst brands and agencies.

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Thought Leadership

How to talk to midlife women

By Georgie Moreton

Anniki Sommerville lifted the lid on how brands can better understand midlife women in a lively panel discussion.

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Thought Leadership

CMOs are at risk of becoming corporate figureheads

By Nicola Kemp

MediaLink’s The Marketers Forecast 2024 reveals that marketing leaders need to regain the growth and innovation agenda.

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