Thought Leadership

How do you pivot in a crisis?

The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.

By Nicola Kemp

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Thought Leadership

“How can we push the boat through the storm?”: FUTURES Network examines bouncing back to work

From lockdown lifting meaning a physical return to the office, to returning to work after maternity leave, a FUTURES Network panel examined how to thrive amidst the crisis.

By Izzy Ashton

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Thought Leadership

How can brands build better emotional connections with consumers online?

As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.

By Nicola Kemp

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Thought Leadership

Downtime in the time of COVID-19

Murillo Meireles, Planner at Missouri Creative explores the agency’s latest research that looks at what we’re doing with our free time in lockdown.

By Murillo Meireles, Missouri

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Thought Leadership

How to demonstrate leadership during the coronavirus crisis

David Garfinkel, Director of Engagement at MSL gives his advice on how to demonstrate leadership while dealing with COVID-19.

By David Garfinkel, MSL

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Thought Leadership

Ten things you CAN do right now: A guide to brands navigating lockdown

With marketers conflicted on whether to spend or save, Mark Runacus, Co-Founder & Planning Partner of Wax/On, has compiled a definitive guide to what brands can be doing now to stay in the best possible shape through this crisis

By Mark Runacus MBE, Wax/On

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Thought Leadership

Impero and Union Hand-Roasted Coffee lift the lid on a killer brand launch

Impero’s Zoom-hosted event, Inside a Killer Launch, explored how brands can be distinctive in a saturated market and most importantly, what makes a great brand?

By Izzy Ashton

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Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.

By Izzy Ashton

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Thought Leadership

Keeping it together whilst working remotely

To help teams adjust to a brand-new world of work, Helen Matthews, Chief People Officer at Ogilvy introduces the agency’s Guide to Managed Remote Working.

By Helen Matthews, Ogilvy

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Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

By Nicola Kemp

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Thought Leadership

How can brands thrive in the age of Amazon

While Amazon might be impossible to compete with, what it can’t do is specialise in everything. A series of SEO experts examined how brands can be successful in a new world of search.

By Izzy Ashton

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Thought Leadership

“We cannot let one person be the voice; all of us have to contribute”: Ogilvy tackles unconscious bias for IWD 2020

Ogilvy's IWD 2020 event set out to explore unconscious bias, what it is, where it materialises and the practical steps individuals and businesses can take to reduce its presence and impact.

By Izzy Ashton

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Thought Leadership

“Turbulence makes you resilient”: Gabby Logan MBE on the cultural power of women’s sport

The sports presenter opened up about new narratives in women sport, the power of being yourself and the importance of participation.

By Izzy Ashton

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Thought Leadership

Why connection is the missing link in brand experience

Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.

By Nicola Kemp

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Thought Leadership

Getty Images unveils the forces driving visual conversation

As Getty Images celebrates its 25th anniversary, the company is focusing on helping brands navigate an ever-crowded visual landscape, through the power of visual language and storytelling.

By Izzy Ashton

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