Thought Leadership

What marketers have learned from the coronavirus crisis

In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.

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Thought Leadership

BITE LIVE 2020 Trend Report

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE2020, our free week-long virtual event series, which this year was focused on #ThisIsProgress.

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Thought Leadership

From live sport to the big family Christmas, the cultural touch-points and rituals of daily life are changing irrevocably in the midst of the crisis. What is the role for brands in filling this void?

Whether it's live sports or the big family Christmas, perhaps brands can step in to give a little love this year.

By Izzy Ashton

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Thought Leadership

How to have a bumper 2020 e-Christmas

Mark Runacus, Co-Founder and Planning Partner at Wax/On introduces the considerations brands should be aware of as we move into Peak festive season.

By Mark Runacus MBE, Wax/On

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Thought Leadership

Hitting the right tone: How brands can capitalise on the power of community and creativity in the midst of the coronavirus crisis

This in-depth discussion will look at how brands hit the right tone with consumers in the midst of an extended lockdown.

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Thought Leadership

In the midst of the economic and emotional fall out of the coronavirus crisis, how can the industry push for progress on equality and inclusivity?

Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.

By Izzy Ashton

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Thought Leadership

Cut through the hype

Brilliant Noise introduce their new book focused on how to cut through hype about influencer marketing and make it easier for everyone to work with this powerful discipline.

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Thought Leadership

Changing the narrative: How Bodyform and AMV broke the mould

The team behind Bodyform’s #wombstories campaign lift the lid on the creative courage, strategic thinking and commitment behind the most groundbreaking marketing movement of the year.

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Thought Leadership

CB X Lucky Generals Podcast: Uncomfortable Conversations, Episode 1

For the first episode of Lucky General's podcast on intersectionality, premiering at BITE LIVE 2020, we explore who works within the creative industries. What are we doing that's working and what do we need to be doing differently?

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Thought Leadership

How advertising is funding climate science denial

Jake Dubbins, Co-Chair of Conscious Advertising Network and MD at Media Bounty explores the hidden dangers of advertising spend and how it can end up funding climate science denial.

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Thought Leadership

Too old, too young, just right

Tag Warner, CEO of GAY TIMES and Anna Dalziel, Founder of 40 Over Forty explore how the industry’s obsession with age is undermining progress.

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Thought Leadership

Masculinity in crisis

The stereotypes which surround masculinity have long been out of touch with the real lived experiences of men, as Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm explores.

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Thought Leadership

She Takes Over Talks: Recognise & represent

In a year like no other, showcasing and amplifying the creative work of women has never been more vital, as She Takes Over explores in a panel event presented in partnership between adam&eveDDB, Creativebrief and Clear Channel.

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Thought Leadership

Staying sane & pushing for progress

A panel from Ogilvy UK on how establishing communities in the workplace can drive diversity and inclusion, foster positive culture and lead to business success.

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Thought Leadership

It is possible to raise the bar: Marketing lessons from the female lens

Global marketers share their experiences from judging the Gerety Awards 2020, exploring advertising for good, creativity as a driver of commercial success and how the industry can push for progress.

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