Thought Leadership

New Model Armoury

When it comes to launching new food and drink products, the traditional comms approach involves a big ATL budget with a healthy slice for TV, significant trial price offers and a boatload of in-store.

By Edd Southerden, Bray Leino

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Thought Leadership

2018: A fallow festival year?

What happens to the festival arena in a year when a festival the size of South England’s seventh largest city takes its fallow year?

By Orla Ryan, ignis

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Thought Leadership

BITE LIVE 2018

Not every marketing event gives you the Queen of Shops and a BAFTA-nominated screenwriter in the same room. When one does, you know it’s unmissable!

By Kara Melchers

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Thought Leadership

Meet the iGen

In 2018 Good Relations launched the ‘iGen Report’, an event series and research project in conjunction with Instagram, BuzzFeed, VICE, Snapchat and Redbull, to help brands connect more meaningfully with the next generation.

By David Wiles, Good Relations

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Thought Leadership

Social Media: Is it time to log off?

Debates have started about social media's role and influence on our lives, triggered by data scandals, mental health impact and concerns about the levels of influence being exerted on all of us.

By Neil Davidson, HeyHuman

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Thought Leadership

Influence Session #12: Loyalty is Dead. Long live Loyalty

Loyalty is big business, worth approximately £92 billion in the UK alone, and an area where everyone seems to be an expert. Yet the received wisdom is often contradictory.

By Chris Pearce, TMW Unlimited

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Thought Leadership

Fan Club #2: Can One Person Create a Movement?

Well, these feverish times demand people making bold moves. So, we wondered, could one person create a movement and carry huge communities of fans with them?

By Matt Davis, Red Brick Road

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Thought Leadership

The Business Feeling Index

Robust optimism is what drives businesses and business relationships. But how do you drive that? This is not about reasoned optimism. Instead it is the feeling of optimism that requires harnessing.

By Kate Howe, gyro

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Thought Leadership

From One Marketer to Another

This think-piece discusses the five big challenges marketers are all facing right now: knowing your customer, using social properly, embracing mobile, ensuring your brand is loved, and proving returns.

By Russ Powell, Red Hot Penny

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Thought Leadership

Digital Pride 2018

Until we’re at a stage where everyone, regardless of their sexuality or gender identity can go about all aspects of their work with complete acceptance and understanding, we can’t just ‘treat people as people’.

By Amy Nield, Digitas

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Thought Leadership

Where are all the PR briefs going?

Why PR agencies need to PR themselves

By Monika Zalaite

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