By Nicola Kemp
In an increasingly progressive era of sports marketing, industry experts share how brands can make the most of rugby’s Six Nations.
By Nicola Kemp
In the midst of the most polarising men’s World Cup in history, we asked marketing leaders how to navigate unprecedented brand reputational risks.
By Nicola Kemp
Nostalgia has long been a lynchpin of modern marketing, but are brands diluting the 2016 trend asks Nicola Kemp.
At this year's flagship event from the Advertising Association, IPA, and ISBA, industry leaders were focused on rebuilding trust.
By Matt Bourn
Trusted Advertising by Matt Bourn and James Best sets out to explore how the industry can build back trust.
BITE’s round-up of New Year’s resolutions span breaking bad habits, going back to basics, finding new ways to be creative and harnessing the power of AI.
By Nicola Kemp
January may well be the month that feels like a year, but Nicola Kemp unveils 6 brilliant marketing strategies that marked the start of 2026.
In an industry obsessed with the new and the next we asked industry leaders to have their say on the change burnout.
By Nicola Kemp
The IPAi Forum is a new, free thought-leadership platform designed to help advertising agencies navigate the complexity of AI.
The latest figures from the quarterly report record no change to budgets as confidence dips.
By Nicola Kemp
The Creative Essentials Certificate will be a cornerstone of President Karen Martin’s drive to place creativity at the heart of the industry.
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