Thought Leadership
Do brands need to do more to redefine value to consumers in the run up to Christmas?
With budgets for both advertisers and consumers tight, this year the onus is on value
Thought Leadership
Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?
By Nicola Kemp
In a season of excess, industry leaders consider how to keep sustainability top of mind
Thought Leadership
Crisis, comfort and resilience
Andy Coulson speaks with Nicola Kemp at the Alliance of Independent Agencies’ Festival of Happiness on coping with crisis
Thought Leadership
‘Mental health is not a competing issue, it is a connecting thread’
At the Alliance of Independent Agencies’ Festival of Happiness the NABS team share findings from All Ears
Thought Leadership
The Big BITE Christmas advertising round up
By Nicola Kemp
The weird, comforting, creative and feel-good festive advertising round up
Thought Leadership
Should the creative industry be doing more to elevate culture?
By Nicola Kemp
We asked industry leaders how the industry can ensure that culture is more than just an empty buzzword
Thought Leadership
Publicis Poke, The Brandtech Group and Mastercard scoop Global Women in Marketing Awards
By Nicola Kemp
The awards, hosted by The Independent, highlighted the women making a difference in marketing.
Thought Leadership
Should brands embrace light relief this Christmas?
Striking the right tone for Christmas this year is no easy feat for brands and advertisers
Thought Leadership
Advertisers to spend £9.5bn in festive ad bonanza
By Nicola Kemp
The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC
Thought Leadership
Mental Health Campaigns breaking down stigmas
In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns
Thought Leadership
Did brands do enough to mark Black History Month?
As Black History Month draws to a close, industry leaders share their thoughts on brand involvement
Thought Leadership
When it comes to Generation Z are agencies and brands guilty of resting on unfair stereotypes?
By Nicola Kemp
In the second part of our BITE big question we ask agency leaders how to better connect with young consumers.
Thought Leadership
Are agencies and brands guilty of unfairly stereotyping Generation Z?
Age related marketing continues to split opinion amongst brands and agencies.
Thought Leadership
How to talk to midlife women
Anniki Sommerville lifted the lid on how brands can better understand midlife women in a lively panel discussion.