Thought Leadership
Women's sport ‘second mover’ advantage
Industry experts consider how to leverage the power of brand to drive growth for women's sport
Thought Leadership
Stepping into the spotlight
Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent
Thought Leadership
Should creative businesses do more to drive happiness?
By Nicola Kemp
To mark International Day of Happiness we asked if the creative industries should do more to prioritise staff happiness
Thought Leadership
Feminism isn’t just a women's issue
Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire
Thought Leadership
Sustainable Advertising: A rewarding choice of career?
By Matt Bourn and Sebastian Munden
The Advertising Association’s Communication Director Matt Bourn and Ad Net Zero’s’ Chair Sebastian Munden on why embracing sustainability is crucial to attracting and retaining talent
Thought Leadership
International Women’s Day demands deeds not words
By Nicola Kemp
In the second part of our series industry leaders ask if 2024 will be the year of communication through demonstration
Thought Leadership
IWD needs communication through demonstration
By Nicola Kemp
We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day
Thought Leadership
Are leaders underestimating the impact of generative AI?
By Nicola Kemp
Industry leaders have their say on the AI revolution
Thought Leadership
Are brands doing enough to consider cultural context within the work?
By Nicola Kemp
In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.
Thought Leadership
Learnings from LEAD 2024
At the Advertising Association, IPA, and ISBA’s annual flagship conference, industry leaders discuss talent, AI, sustainability and growth
Thought Leadership
Are brands underestimating the marketing potential of Galentine's Day?
By Nicola Kemp
The focus on Valentine’s Day in the midst of a cost of living crisis leaves brands at risk of being out of touch
Thought Leadership
Media Smart publishes impact report
By Nicola Kemp
The non-profit education programme is highlighting the resources it has for young people, parents and teachers to mark Safer Internet Day
Thought Leadership
Should brands be doing things differently when it comes to promoting healthy lifestyles?
As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle
Thought Leadership
Latest Advertising Association and WARC figures shows adspend boost
AA/WARC Expenditure Report shows a 15.9% increase in spend between July and September