Thought Leadership

Should brands be doing things differently when it comes to promoting healthy lifestyles?

By Georgie Moreton

As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle

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Thought Leadership

Latest Advertising Association and WARC figures shows adspend boost

By Georgie Moreton

AA/WARC Expenditure Report shows a 15.9% increase in spend between July and September

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Thought Leadership

From the field to the boardroom

By Georgie Moreton

Ahead of the Super Bowl industry leaders share how sport has inspired them and their teams

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Thought Leadership

Bellwether brightens January with optimistic outlook

By Nicola Kemp

Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.

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Thought Leadership

What are you doing to empower your teams to create better boundaries?

By Georgie Moreton

Industry leaders must help to create an environment in which creativity can thrive

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Thought Leadership

What are you committing to spending more time on in 2024?

By Georgie Moreton

Industry leaders share what they are committing to spending more time on in 2024 and what they going to stop saying yes to to ensure that it’s possible

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Thought Leadership

Fresh Reads for a fresh year

By Nicola Kemp

Start the New Year with fresh thinking and insight from the Fresh Reads series, in partnership with Women in Marketing

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Thought Leadership

Ask better questions

By Nicola Kemp

At the end of 2023 we round up BITE’s Big Questions tackling the key issues that got the industry talking this year

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Thought Leadership

Responsible representation drives creativity

By Georgie Moreton

At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity

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Thought Leadership

2023: A year of resilient creativity

By Nicola Kemp

As the industry heads towards the festive finish line BITE rounds up the best work of 2023

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Thought Leadership

BITE X Brixton Finishing School Roundup

By Georgie Moreton

Listen and learn from the Brixton Finishing School alumni

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Thought Leadership

BITE’s Top Ten Long Reads of 2023

By Nicola Kemp

Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023

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Thought Leadership

Creativebrief launches Diversity Drives Creativity report

By Nicola Kemp

The free to download report showcases the most inclusive and commercially impactful creative work.

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Thought Leadership

Do brands need to do more to redefine value to consumers in the run up to Christmas?

By Georgie Moreton

With budgets for both advertisers and consumers tight, this year the onus is on value

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