Thought Leadership
Is the marketing industry too negative about AI?
In an industry obsessed with the new and the next, AI is here to stay.
Thought Leadership
The skill that will save you in this AI era isn't the one anyone's talking about
By Casey Bird
In the first in our monthly series on what creative leaders really need to know about AI, Casey Bird, the founder of Studio Ru, lifts the lid on the power of emotional intelligence.
Thought Leadership
IPA calls for joint-industry standards for effectiveness
By Nicola Kemp
New research underlines that the industry’s reliance on proprietary data from platforms is undermining informed decision making about media budgets.
Thought Leadership
Bellwether chimes with good news for marketing leaders
By Nicola Kemp
In spite of geopolitical turmoil UK companies revised their marketing budgets to the highest level in almost two years.
Thought Leadership
System1’s campaigns of the month: March
Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.
Thought Leadership
How important is reactive social for brands?
Can brands keep up with the changing tides of social media?
Thought Leadership
Do consumers care about reactive social?
In an industry where every brand wants to be part of culture, industry experts have their say on whether brands are adding to cultural conversations or killing the joke.
Thought Leadership
‘We should be able to be passionate about parenthood and work'
Industry leaders underline the importance of prioritising parenthood at the Parental Guidance event at the IPA.
Thought Leadership
Setting pace to go further, not faster
At the Open Media and Creativebrief IWD event leaders shared how to set a more sustainable pace so that women can go further not just faster in their careers.
Thought Leadership
New biz is everybody’s business
Industry leaders embrace fresh approaches to new business at the Gerety Awards panel discussion.
Thought Leadership
What are the key ingredients to being a successful challenger brand?
Brands are searching for new ways to stand out at a time when budgets are shrinking.
Thought Leadership
How to be a successful challenger brand in 2026
In a world where everyone wants to be a challenger, what it really means to be a challenger brand is changing.
Thought Leadership
Leadership lessons from Women in Marketing
By Nicola Kemp
Women’s voices should matter in the creative industries all year round, not just on International Women’s Day.
Thought Leadership
System1’s campaigns of the month: February
Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.