Thought Leadership

Is marketing fuelling doom spending?

By Nicola Kemp

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully

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Thought Leadership

‘There’s no creativity without taking a risk’

By Jeevan Georgina Hammond

Top 5 trends from the 2024 Gerety Awards Global jury panel

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Thought Leadership

Lead 2025 to focus on growth and value

By Nicola Kemp

The advertising industry’s annual summit is returning in 2025

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Thought Leadership

Where did Cool Britannia Go?

By Nicola Kemp

Creative leaders on how the industry can reignite British pride

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Thought Leadership

How can brands and agencies better adopt a back to school mentality all year round?

By Georgie Moreton

Industry leaders have their say on the importance of continual learning

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Thought Leadership

Five must-reads for National Inclusion Week 2024

By Nicola Kemp

Mind expanding thinking designed to drive inclusion 365 days a year

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Thought Leadership

New research busts the myth of go woke and go broke

By Nicola Kemp

A global study published by The Unstereotype Alliance proves that inclusive advertising drives profit

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Thought Leadership

A return to craft, client bravery and humour

By Georgie Moreton

Members of the Gerety Awards jury share the importance of being brave, staying connected to culture and taking calculated risks

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Thought Leadership

Is sustainability taking second place to social media in London Fashion Week?

By Jeevan Georgina Hammond

Fast fashion cycles and social media pressures sit at odds with sustainable practices

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Thought Leadership

ASA leans on the marketing firepower of the Meerkat for awareness campaign

By Nicola Kemp

Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising

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Thought Leadership

Can the Paralympics be a springboard to more inclusive marketing?

By Nicola Kemp

When less than 1% of adverts showcase disability how can brands better showcase inclusivity all year round?

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Thought Leadership

‘Don’t be focused on one road because you might miss a fork’

By Georgie Moreton

Pete Markey and Tony Miller share the importance of embracing change and trying something different on the latest episode of Behind the Face of Success

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Thought Leadership

Paris Paralympic Marketing Moments

By Nicola Kemp

The Paris 2024 Paralympic Games delivered on brilliant marketing moments, but many stories remain untold

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Thought Leadership

Progressive sports storytelling rewarded at The Gerety Awards

By Nicola Kemp

Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards

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