Thought Leadership

Unbound Innovation Festival: a celebration of pioneering ideas

The need to drive equality, co-operation, and recovery across the entire planet, as well as drive growth for companies and brands has never been greater. Responsible, conscious, inclusive innovation is the one true hope we have for the future.

By Darren Burdock-Latter, Geometry UK

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Thought Leadership

The New Rules of Social

ZAK look at the new rules of social and how those under 30 find their place in the subcultures of social media, not through being targeted by algorithm, but by being drawn by the pull of the culture itself.

By Dominic Weiss, ZAK

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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

By Nicola Kemp

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Thought Leadership

Is technology removing the ‘care’ from healthcare?

New technologies are transforming our world and healthcare is no exception. But, with such rapid change, how can the industry adapt to ensure it’s not leaving patients behind?

By Alison Dunlop, MSL

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Thought Leadership

Three out of ten CMOs haven’t invested in customer experience

In their latest research, AmazeRealise explored how customer experience is now a key factor in driving business growth. The key? Bring everyone along on your journey.

By Chris Barnes, AmazeRealise

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Thought Leadership

Life: Subscribed: What brands should know about the rise of subscription

From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.

By Izzy Ashton

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Thought Leadership

Virgin’s marketing chief: “Women feel they need to leave because they are not progressing”

At Bloom's event last month, a panel discussion explored why both brands and agencies need to change the industry’s approach to failure.

By Nicola Kemp

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Thought Leadership

Under the influence: the secrets to brands making the most of influencer storytelling

Brand2Life’s morning event explored the nuance of influencers, why the word can be ‘sinister’ and how brands need to perform their due diligence if they’re to make a real impact.

By David Sanger

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Thought Leadership

BITE TRENDS: Issue 2, June 2019

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

By Nicola Kemp

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Thought Leadership

“If you don’t do it for the right reasons, don’t do it”: The future of LGBT+ representation in marketing

M&C Saatchi's breakfast panel in partnership with Queer Britain explored LGBT+ representation in culture and why it matters for the industry.

By Nicola Kemp

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Thought Leadership

Into Z Future

Gen Z are a generation of creators, a digitally savvy group of individuals whose relationship to brands looks nothing like their predecessors'. They are, as Snapchat and JWT Intelligence present in their latest report, the next generation of Super Creatives.

By Izzy Ashton

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Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

By Nicola Kemp

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Thought Leadership

The Power of Purpose

The role of purpose in driving profit was top of the agenda at Wax/On’s recent Glass Half Full event.

By Izzy Ashton

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Thought Leadership

The Ignored Giant

“Gaming is driven from generation to generation by a simple human truth: people would rather play than work.” Gaming is big business, and, as BBH London explore, it’s become an industry that brands can’t afford to ignore.

By Izzy Ashton

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Thought Leadership

Make Them Feel

We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.

By Adam Reynolds, Intermarketing

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