Thought Leadership
Adam&EveDDB scoop UK Agency of the year in the Gerety Awards
By Nicola Kemp
Biscuit Filmworks was awarded UK Production Company of the year.
Thought Leadership
UK Advertising brings business of creativity to Cannes
By Nicola Kemp
Stars including Mary Earps and Munya Chawawa will highlight the creative excellence in the UK at the global festival
Thought Leadership
Trust in advertising is on the rise
By Nicola Kemp
According to new research from the Advertising Association advertising is no longer the UK’s least trusted industry.
Thought Leadership
‘Go where you are wanted’
By Nicola Kemp
Harriet Thorpe, Actress and Entrepreneur, on landing one of the most iconic roles in British Television at 66 and the power of believing you are enough.
Thought Leadership
Do brands need to do more to recognise the growing unease of the mental health impact of social media amongst consumers?
We asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools
Thought Leadership
Visha Kudhail revamps podcast to tell the truth about success
By Nicola Kemp
Behind The Face of Success podcast will include guests from the BBC and Boots.
Thought Leadership
‘There is a climate of fear for marketers’
By Nicola Kemp
Industry leaders urged brands to transition from caution to courage at Courageous Leaders Live
Thought Leadership
Embracing empowerment and relinquishing control
At Courageous Leaders Live 2024 leaders discuss the importance of time, feedback and making space for others
Thought Leadership
Leading with conviction and the power of identity
At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead
Thought Leadership
Creativebrief unveils the trends shaping modern marketing
The Industry Insights 2024 report explores the topics on marketing leaders minds today
Thought Leadership
Advertising Association and Media Smart publish political advertising guide
By Nicola Kemp
New research shows people are less likely to trust political advertising compared to commercial advertising.
Thought Leadership
Effie UK teams with Creative Equals to explore the link between diversity and effectiveness
By Nicola Kemp
The partnership will explore the link between workforce diversity and marketing effectiveness.
Thought Leadership
How can brands prepare for a summer of sport?
Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport
Thought Leadership
Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?
As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change