With Iga Swiatek taking home the Wimbledon Women’s title in a rare double bagel and the Lionesses flying into the quarter finals of the Women’s Euros, the summer of sport is in full swing. 

On and off the field, this year sport is serving up unmissable moments. Key events like the Women’s Euros and Women’s Rugby world cup mean that this year, women’s sport in particular is making headlines as female athletes continue to raise the bar and shatter stereotypes. At this moment of rapid growth, brands have new opportunities to connect with fans old and new to shape the game of the future. 

Smart brands are capitalising on the cultural firepower of sport to connect with fandom or fund grassroots participation to support the next generation of excellence. From sponsorship to social media tie ups and new product launches, here is a round up of campaigns that celebrate the summer of sport. 

Alexia Putellas tells her footballing story in stickers

Topps, the world's leading provider of sports collectables, teams up with Jung von Matt Sports on a campaign that spotlights the importance of storytelling and collectables in pushing forward the women’s game.

EE looks to boost girls' self-confidence in the summer of sport

EE’s ‘Everyone Needs A Squad’ campaign from Saatchi & Saatchi acknowledges the negative impact of social media on girls' confidence and self-esteem.

New campaign urges brands to supercharge the Lioness Effect

A creative collaboration of women’s sports experts have launched a new campaign urging brands to build legacy rather than likes during the Women’s Euros.

England and Wales Cricket Board tap Bend It Like Beckham director for match trailer

The blockbuster style trailer launches ahead of the highly anticipated England vs. India Women series.

Slow Projects and Back Market team up with midfielder Grace Cliton     

The new capsule collection is a celebration of sustainability, football and fashion.

Pepsi unites past and present football legends in Refresh the Game

The celebration of footballing excellence spotlights world-class female talent, Alexia Putellas, Lauren James, Caroline Graham Hansen, Farah Jefry and Leah Williamson, who are smashing stereotypes and injecting new life into the sport.

Snickers enlists Aitana Bonmatí for new campaign 

The iconic ‘You’re Not You When You’re Hungry’ campaign is back with an answer as to why football players across the globe continue to dive.

Toyota extends cricket partnership with Cricket Ireland and Cricket Scotland deal

The brand is becoming the Official Automotive Partner to Cricket Ireland and Cricket Scotland, supporting women’s and men’s professional and grassroots teams.

Sipsmith brings the Wimbledon culture to new campaign 

The brand is highlighting its role as the Official Gin Sponsor of Wimbledon by recreating iconic tennis moments in a new campaign from Atomic London.

Vodafone UK and Roman Kemp launch women's rugby social campaign 

The social first campaign from We Are Social Sport is centred around tackling outdated stereotypes surrounding the sport.

Women’s football isn’t catching up, it’s building something new  

Clara Mulligan, European Head of Design and Managing Partner at Anomaly, reveals what marketing leaders need to know today about the future of women’s football.

Women’s Super League Football launches new visual identity 

The new visual world, created by Anomaly, marks a new chapter for the women’s game.

Chelsea breathes cultural vibrancy into London in new spot 

The ‘London, It’s Our House’ campaign, created by Iconic and Till Dawn, celebrates the launch of Nike’s new Chelsea kit.

Why now is the time for brands to rip up the rulebook in women’s sport 

At House 337’s The Miseducation of Women’s sport event industry leaders outlined the breadth of opportunity in women’s sport and how marketers can get involved.