April 10th 2025

Three Things on a Thursday: Smashing stereotypes

BITE’s fortnightly round up of the most read articles on the Creativebrief platform underline the power of challenging the status quo.

Georgie Moreton

Deputy Editor, BITE Creativebrief

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Wieden+Kennedy London

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Tennent’s dreams of Scotland’s World Cup

The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.

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Purposeful partnerships

At Creative Equals’ RISE, brand leaders from Guinness, Sure and Tony’s Chocolonely explored how to build growth through partnerships.

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The Broken Toy Factory: mending and reflecting

What does the future of the industry look like and how might we get that Monday feeling back again, asks Ben Phillips.

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What Arsène Wenger can teach CMOs about winning with culture

Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.

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Gymnast Becky Downie on how brands can partner with athletes

Speaking at Creative Equals’ RISE conference, Downie emphasised the importance of authenticity and understanding in building progressive partnerships.

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