YouTube levels up creator partnerships with social series
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
David Lucas, Head of Technology at 3 Monkeys Zeno introduces the agency’s latest research exploring the imperatives for technology media relations through the pandemic and beyond.
David is a technology communications specialist, working with brands to help tell their digital transformation stories and show how technology solutions are driving business impact. His experience includes supporting globally-recognized brands including Google, Microsoft and Adobe in targeting businesses, consumers and key opinion formers, as well as specialist players including Trend Micro, ServiceNow, Canonical and Gemalto in raising awareness of how their products and services solve business challenges. David is passionate about creative storytelling for brands, helping them to craft campaigns that drive action amongst audiences and achieve business objectives. His career has spanned the creation and execution of UK, regional and global communications programs, working with client leads to achieve stakeholder support for ideas and with his team to deliver activities.
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