Thought Leadership
Top 10 Marketing Moments of 2025
By Nicola Kemp
In a challenging year, creativity and marketing thrived.
Thought Leadership
Powerful perspectives: BITE Voices 2025
Learning from the experiences of others can help shape the future of the industry
Thought Leadership
Top 10 Long Reads of 2025
By Nicola Kemp
Learn from industry leaders focused on optimism, innovation and creativity.
Thought Leadership
What should we burn from 2025?
By Nicola Kemp
As 2025 draws to a close, we asked industry leaders what we can leave behind as we move into the new year.
Thought Leadership
How to better support teams to navigate seasonal overwhelm
Industry leaders share how they are supporting their teams in the final Q4 push.
Thought Leadership
2025: Creativity and consistency
As 2025 draws to a close, BITE rounds up some of this year’s best work.
Thought Leadership
Lessons in inclusion from Outvertising 2025
Outvertising Live gathered marketers to equip them with the evidence, tools and confidence to deliver more frequent and more authentic LGBTQIA+ inclusive campaigns.
Thought Leadership
Will 2025 be the year that joyful simplicity rules Christmas advertising?
Industry leaders share how the creative industries can best connect with audiences during the festive period.
Thought Leadership
Leaders from Unilever, Klarna and Just Global scoop Global Women in Marketing Awards
By Nicola Kemp
The awards, hosted at Ravensbourne University London, celebrate the marketing leaders driving brands forward.
Thought Leadership
Closing the action-intention gap
Industry leaders unpicked how brands and marketers can use behavioural science to help facilitate meaningful change at 23red’s Decoding the Intention-Action Gap event.
Thought Leadership
All adland wants for Christmas is a £12bn boost
By Nicola Kemp
The latest advertising data from the Advertising Association and WARC predicts festive spend will reach £12bn.
Thought Leadership
Brands and agencies feel the pitch process is no longer fit for purpose
Creativebrief’s Future of the Pitch report uncovers insights from over 100 brand CMOs and agency CEOs.