Thought Leadership
It’s time for a new chapter. No excuses
By Peter Reid
MSQ Partners' CEO Peter Reid gives his key take outs from #BITELIVE19
Thought Leadership
The conscious consumer shall inherit the Earth: Is your brand ready?
Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.
Thought Leadership
Have we reached peak purpose in marketing communications?
By Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
Thought Leadership
Creative industries not delivering on the opportunity of flexible working
By Nicola Kemp
Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.
Thought Leadership
Why you should never have a 'target audience'
By Richard Wise
The terms ‘target’, ‘audience’ and ‘consumer’ have a subtle, pervasively negative impact on all our brand marketing. By being aware of this and placing our focus instead on well-founded human insights, we can develop a productive empathy for the people we want to buy our brands.
Thought Leadership
“Inclusion is one of the biggest issues we face as a business”
By Izzy Ashton
ITV CEO Dame Carolyn McCall on wellbeing, resilience and workplace culture.
Thought Leadership
Who owns the creative idea?
By Nicola Kemp
If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?
Thought Leadership
ASA gender stereotyping: No smoke without fire
By Ria Campbell
The message to take away from this week is not about whether the ASA’s gender equality rules are right, or indeed if they have gone overboard in applying them. This is about forcing equality, or lack thereof, to the top of the agenda.
Thought Leadership
Can machine learning help us design better ideas, brands, products & services?
By James Hirst
An ever-increasing number of brands and agencies are exploring how best to use tech to enhance how they can get their products and messages in front of consumers and also, how they evolve the products themselves.
Thought Leadership
Three lessons in Love Island
However much fake tan is involved, planner Leonie Hondeborg points out some very real benefits brands could reap if they learn from the biggest show of the summer.
Thought Leadership
The Hidden Human: Evolving marketing to drive better outcomes
By Matt Coombes
While we live in a world where data provides us with a huge amount of insight, it is human potential that moves us forward. Knitting the two together, and taking a longer-term view, can have huge benefits.
Thought Leadership
Unbound Innovation Festival: a celebration of pioneering ideas
The need to drive equality, co-operation, and recovery across the entire planet, as well as drive growth for companies and brands has never been greater. Responsible, conscious, inclusive innovation is the one true hope we have for the future.
Thought Leadership
The New Rules of Social
ZAK look at the new rules of social and how those under 30 find their place in the subcultures of social media, not through being targeted by algorithm, but by being drawn by the pull of the culture itself.
Thought Leadership
Should the advertising industry be doing more to tackle climate change?
By Nicola Kemp
Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.