Thought Leadership
What’s working and what do we need to work harder at in 2020?
By Nicola Kemp
The dawn of a new decade is the perfect opportunity to call time on mindless predictions.
Thought Leadership
Think Forward 2020
By Mobbie Nazir
We Are Social’s fifth trends report examines how the new rules of the internet can inspire brands to break out of the status quo and engage with audiences in ways that align with digital culture.
Thought Leadership
“Examine the impact you’re having, not the time you’re spending.” Mark Eaves champions flexible working at IWIB Conference
By Izzy Ashton
While there are still concerns about the impact that flexible working might have on business, a panel of industry experts at Management Today’s Inspiring Women in Business Conference 2019 examined a different way of working.
Thought Leadership
“The idea of manning up lets men down”: David Lammy MP highlights the importance of language at Masculinity in the Workplace
By Izzy Ashton
Token Man, Utopia, HeANDShe and The Hobbs Consultancy collaborated on an event to explore what masculinity means in business today.
Thought Leadership
Great advertising is for life, not just for Christmas
By Nicola Kemp
The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.
Thought Leadership
“2019 is the year of individual togetherness”: Disney explores a new era of inclusive creativity
By Izzy Ashton
A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.
Thought Leadership
M&C Saatchi open the door to the next generation of talent through the Carbon Academy
By Izzy Ashton
A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.
Thought Leadership
The supermarket is the new Brexit battleground
Our Brexit vote defines how we shop, opening up a whole new category of buyer persona for marketers to explore, creating opportunities to reach out and connect in these most uncertain of times
Thought Leadership
Does advertising need to regain its sense of humour?
By Nicola Kemp
In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?
Thought Leadership
Lessons from fashion: Power to the people
A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?
Thought Leadership
When running a business, attitude trumps experience every time
HeyHuman’s Transformative Growth event spotlighted the challenges business leaders face when it comes to transforming their businesses.
Thought Leadership
Are digital-only brands the future of financial services?
In their latest white paper, Somo explore the changing role of traditional and digital banks and consider what the future holds for financial services.
Thought Leadership
BITE LIVE TRENDS: Issue 3, October 2019
By Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
Thought Leadership
Moving Minds: Unlocking the spending power of home movers
By Dan Neville
Behind every rational reason for moving to a new home, there are powerful emotional needs to be met. Moving Minds helps us to understand these needs, and how they make movers behave.