“If you’re one team, trust is built within it”: How Persil and MullenLowe pivoted to celebrate staying home during lockdown

The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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“If you’re one team, trust is built within it”: How Persil and MullenLowe pivoted to celebrate staying home during lockdown

Izzy Ashton

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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