Ford has launched Europe’s first plug-in Hybrid pick-up; the Ford Ranger Plug-in Hybrid.

The playful new campaign from Ford’s commercial vehicles division Ford Pro and Wieden+Kennedy London features a cinematic, humorous take on the new vehicles’ power.

Overseen by Ford’s commercial vehicles division, Ford Pro, the campaign features a bold cinematic style and pokes fun at the traditional hyperbole of car advertising. 

The hero film, directed by Tim Godsall and with cinematography by Nicolas Karakatsanis, celebrates the joy of being over-prepared. 

The narrative of the Ranger driving over brutal terrain, towing hay bales and towing UFOs is designed to smash the stereotype that hybrid vehicles lack power.

The campaign is live across the UK on Video on Demand, Digital, and Digital Out of Home and will roll out across Europe.

Richard Beard, Marketing and Communications Manager, Ford Pro, comments: “We are really thrilled with this campaign with Wieden+Kennedy London. Bringing Europe’s first hybrid pick-up to market is a big moment, and it had to feel worthy of the Ranger name. ‘More Power, Just in Case’ shows exactly what the Ranger PHEV stands for: all the capability you expect, with more power and no compromise.”

According to the IEA Global EV Outlook report, over 17 million electric vehicles were sold worldwide in 2024. With Virta Global suggesting that EVs made up 20% of all new car sales.