Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Vicky Bullen on how brands are drawing on gamification and nostalgia to build excitement around long-standing products.
With more than 30 years’ experience, Vicky has led ​Coley Porter Bell for the past 18 years. She takes huge ​pride in the talented Coley Porter Bell team and nurtures ​a culture that thrives on collaboration, is pragmatic ​and business minded, and builds strong long-standing relationships with clients. ​Vicky sits on the Landor group management team and is also ​a Fellow of the Marketing Society, and a member of WACL ​(Women in Advertising and Communications Leadership)​Vicky's experience includes working with businesses ​such as LEGO, Tesco, Shell, Euromaster, Valeo Foods and The ​Coca Cola Company.​
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