Vicky Bullen on how brands are drawing on gamification and nostalgia to build excitement around long-standing products.
With more than 30 years’ experience, Vicky has led ​Coley Porter Bell for the past 18 years. She takes huge ​pride in the talented Coley Porter Bell team and nurtures ​a culture that thrives on collaboration, is pragmatic ​and business minded, and builds strong long-standing relationships with clients. ​Vicky sits on the Landor group management team and is also ​a Fellow of the Marketing Society, and a member of WACL ​(Women in Advertising and Communications Leadership)​Vicky's experience includes working with businesses ​such as LEGO, Tesco, Shell, Euromaster, Valeo Foods and The ​Coca Cola Company.​
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