Media Bounty’s ‘Beyond the climate bubble’ research shows that although the majority of consumers believe in climate change they are yet to buy sustainable products.
Florencia Lujani is a Strategy Director with a love for impactful creativity driven by smart strategic thinking. She works with brands and the climate sector developing strategies that help shift the world to a sustainable economy, using her expertise in brand strategy, creative planning and ideation, insights and cultural analysis. A former Mozilla fellow, Harriet delivers insight-driven strategy for challenger brands with purpose. Alongside her work at Media Bounty, Harriet is co-founded the Conscious Advertising Network, a voluntary coalition of 150+ agencies, advertisers and tech providers working embed ethics in modern advertising practices.
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